Jan 2011 Earnings as a % of Dec 2010

[indyank]

We have seen several people complain about lower earnings this Jan 2011.But wouldn't it be good to compare how you fared in Jan 2010 compared to Dec. 2010.

These two metrics from people here would be great to analyze.

1) Jan 2011 earnings as a percentage of Dec 2010 Earnings.
2) Jan 2011 Adsense Page impressions as a percentage Dec 2010.

Any others? I will get started once this thread is live.

[indyank]

1) Jan 2011 earnings as a percentage of Dec 2010 Earnings - 93.18%

I guess the second metric is useless.So I am leaving it blank.Rather these would be somewhat relevant.

2) ECPM (Avg)% of Jan 2011 over Dec 2010 - 87.02%

3) CTR of Jan 2011 as a % over Dec 2010 - 113.40%

Note - The above metric is just to see how many are seeing less earnings and by what % and what is the predominant reason.

Summary - It is clearly a problem with eCPM in my case.

[edited by: indyank at 12:38 pm (utc) on Feb 1, 2011]

[nick28]

@indyank
where in new intarface can you see this comparison between 2 month?
I mean I can compute by myself, but there must be a comparison report for sure.

[HuskyPup]

1) Earnings 105.64%

2) eCPM 74.88%

3) CTR 92.49%

Two more for you:

4) Page Impressions 140.8%

5) Clicks 129.7%

To those who have not suffered you probably understand just why some of us are now bald:-)

I now need a GooWig!

[indyank]

nick, i still use the old interface.In the reports section, I got the reports for the two months and then manually calculated the % for each metric.

I think the same can be done with new layout too.

[indyank]

Husky, it looks like you have a problem with both CTR and eCPM but you too suffer the most from lower eCPM. Anyways, you have better earnings than Dec. and that is cool, though you might argue based on past earnings :)

[HuskyPup]

The second half of January was much better than the first half but compared to January 2010 total earnings were 74.5% with almost identical clicks.

[tristanperry]

I have a fairly new site that's growing in traffic fairly well. With that short background said, onto the Dec vs Jan stats:

AdSense revenue FELL by 1.6% (so nothing too bad in itself, however..)

Traffic RISEN by 69%

Clicks RISEN by 96% (so almost double)

CPC FELL by 50%

CTR RISEN a bit

So in itself I was fairly happy with the site's growth, but seeing CPC fall by so much was a bit disheatening although that's hopefully more down to the fact that advertisers were spending more due to the Christmas rush.

[manny123]

1) Earnings 94.22%

2) eCPM 83.26%

3) CTR 90.25%

4) Page Impressions 113.14%

5) Clicks 102.1%


Jan 2010 eCPM was 74% less than Dec 2009 so, seasonally adjusted, my eCPM fell less this year than last year.

[explorador]

Jan 2011 Earnings as a % of Dec 2010

January 2011: earnings 6.25% above december 2010

Difference? instead of posting, last year from dec first week and to this day I did nothing... no updates.

[indyank]

Jan 2010 eCPM was 74% less than Dec 2009 so, seasonally adjusted, my eCPM fell less this year than last year.

that is an interesting stat...

so the reports received so far suggest eCPM (CPC) to be major culprit..

[manny123]

so the reports received so far suggest eCPM (CPC) to be major culprit..

My seasonal fall in January was not as bad a last year so I actually improved a bit.

[leeds1]

total page impressions - 180.4%
total clicks - 152.8%
total earnings - 148.1%
average impressions - 150.4%
average clicks - 127.4%
average ctr - 84.7%
average cpm - 82.1%

[indyank]

@leeds1, though your earnings have improved, you too have been affected by a lower eCPM. If not, you would have earned even higher :)

however, your CTR (as a % of prev. month) seems to be below average, based on data received so far.

[Lame_Wolf]

We have seen several people complain about lower earnings

And we have seen several people state they have higher earnings. Lets not make this a bigger thing than it is.

The end of the fiscal year and the start of a new one will have some bearing on this.

[HuskyPup]

Lets not make this a bigger thing than it is.

Then I shall categorically state that "several people have seen a significant decrease in earnings for seemingly no reason whatsoever other than an extended period of much, much lower than average EPC even when compared to historical metrics."

This has been for me and several others two months of an unprecedented and totally unexpected lower earnings' period. Just because yours have been fine, good for you, like you I am telling the facts as they have been, unprecedented in my AdSense history.

Just try a year-on-year 25% cut and see how you like it.

[Lame_Wolf]

Just try a year-on-year 25% cut and see how you like it.

Been there. Got the Tshirt. Now I own the factory that makes the TShirts ;)

The same thing happened to me the other year. 1st April to be exact.

Try blocking a certain coupon site, large auction houses, comparision sites, search engines and see how things progress.

And don't bank on any clicks from Egypt.

[nick28]

For me, The January was the worst ever and it continues.
I have made for 2 of my well trafficed sites backup site with different url with the same content, if one site is down, the other backup site sould be there for user.
Maybe Adsense have seen that as duplicate and punshid me!
What do you think mates?

Sorry for my bad English:-)

[manny123]

I can't speak for AdSense and duplicate content, but I could think of several different ways to provide redundancy for your site without duplicating the content. Just sayin.

Some thoughts would be to use a nice load balancer with failover capabilities (pricey though). Another thought would be to use DNS to manually switch over during a failure (how often does your site fail, anyway?). You could also just round robin between the two site with DNS. Maybe switch to a cloud service (Amazon, Rackspace) which should help provide some reliability and redundancy. This is definitely off-topic so start a new thread on redundancy if you wanted to discuss in more detail.

[nick28]

Some thoughts would be to use a nice load balancer with failover capabilities (pricey though). Another thought would be to use DNS to manually switch over during a failure (how often does your site fail, anyway?). You could also just round robin between the two site with DNS. Maybe switch to a cloud service (Amazon, Rackspace) which should help provide some reliability and redundancy. This is definitely off-topic so start a new thread on redundancy if you wanted to discuss in more detail.

Yes, it was NOT clever, what I did :-)
Your solution is much better.
Thank You very much.

[BillyS]

January was up 5% over December and was my second best month ever. Page impressions were up 19% in January. CPC was higher in December, but I think advertisers were using up their 2010 budgets.

January started very slowly, but the last two weeks made up a lot of ground.

[ember]

January wound up 15% above December. As with BillyS, the first two weeks were very slow, but things picked up the last two weeks. Epc is still dismal, but the ctr jumped once I enabled IABs and placement targeting.

[goldenarms]

Am I the only one here who has experienced a major drop off from Dec to Jan?

But from historical data, it's nothing new for my type of site (entertainment/news site).

I'm down 40% in revenue for Jan 11 when compared with Dec 10.

Impressions and clicks higher in Jan 11 as well.

[DaStarBuG]

1) Jan 2011 earnings as a percentage of Dec 2010 Earnings: 111%
2) Jan 2011 Adsense Ad Unit impressions as a percentage Dec 2010: 140%
3) Jan 2011 eCPM as a percentage Dec 2010: 80%

The big difference between AI increase and earnings increase is due to lower CPC prices in January then in December (CTR nearly the same) but that was to be expected.

Still, best month ever :)

[nick28]

Am I the only one here who has experienced a major drop off from Dec to Jan?

But from historical data, it's nothing new for my type of site (entertainment/news site).

I'm down 40% in revenue for Jan 11 when compared with Dec 10.

Impressions and clicks higher in Jan 11 as well.

Same boat here (about 35% down).
I think that the entertainment section was hard affected, because my sites are enterteinment related too.

[HuskyPup]

Welcome to WebmasterWorld goldenarms!

Am I the only one here who has experienced a major drop off from Dec to Jan?

You've missed some very long threads around here with people who noticed a big drop just before US Thanksgiving Day towards the end of November who have never experienced such an AdSense "collapse" before.

My numbers seem to be returning to normal however 2 MONTHS of Google's flicked switch is almost unheard of, unless one is in my position of never, ever having heard from a Google rep in all the time the programme has been going!

I have a global business supplying to countries that haven't a clue what Xmas and New Year is about yet Google's algo consider it knows better...yeah, I bet they know how to blow eggs as well, not:-)