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Adsense Adding Borders Unannounced.

I've notice my adsense color settings changing

     
11:31 pm on Dec 23, 2010 (gmt 0)

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Perhaps it's just me, but twice now I've seen my Adsense Ads with a border. This happened on two different domains.

What is strange, is that I did not make any changes to the ads and I originally set them up without a border. In both cases, they go back to borderless ads if I refresh. If I refresh again, it won't happen and seems to be simply by chance that I'm catching it.

Anyone else noticing this?

And I thought my revenue decreased because of the holiday :)
11:38 pm on Dec 23, 2010 (gmt 0)

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Probably another "test" by Google. I seem to recall some earlier (months ago?) comments about this.

[edited by: ken_b at 11:55 pm (utc) on Dec 23, 2010]

11:52 pm on Dec 23, 2010 (gmt 0)

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Ive also noticed this on one of my website
12:03 am on Dec 24, 2010 (gmt 0)

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Ahha! Here are a couple reference threads. Longer ago than I thought though.

2008
[webmasterworld.com...]

2009
[webmasterworld.com...]
12:31 am on Dec 24, 2010 (gmt 0)

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Thanks Ken_B! An opt out / in would indeed be nice :)
3:29 am on Dec 24, 2010 (gmt 0)

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Same here, shoreline. One of my site displayed a fine blue colored border on the main ad channel. That was unexpected--quite strange really.

But what's more strange are the earnings, they are down by 30%. Although it's too early to judge, but I strongly believe the gradual decrease of the earnings is because of the uninformed testing process. Let's see how this new-stand-out-adblock fares in the upcoming week.
3:39 am on Dec 24, 2010 (gmt 0)

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I've extensively checked my sites, and haven't seen a border at all.

If anyone is experiencing this, try altering the distance between the advert and the content to see if the border disappears. Just a thought.
4:07 am on Dec 24, 2010 (gmt 0)

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I'm seeing it on a couple of my sites too. I'm not going to bother trying to figure it out or make any changes as a result. I have no control, Goofle is behind the wheel.... and I'm in the backseat screaming LOL
12:32 pm on Dec 24, 2010 (gmt 0)

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I've noticed it too. I switched to IE to preview something, and all the ads on one of my sites hard borders. A had refresh and it was gone.

Considering this can mess with CTR and thus revenue, it'd be nice if Google simply adhered to the publisher's ad settings...
1:06 pm on Dec 24, 2010 (gmt 0)

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I've seen it the last few days on one of my sites as well, ctr has fallen a lot on that ad unit. The border is default blue (curved corners) and looks terrible with the site's design.
2:24 pm on Dec 24, 2010 (gmt 0)

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I saw it too! It's a glitch, thats all. It happens time after time.
4:17 pm on Dec 24, 2010 (gmt 0)

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Is this a glitch?

Because Adsense now stopped showing on our site. It's a very respectable research site and has been with Adsense for 6 years.

Ads stopped after we saw the borders.
7:10 pm on Dec 25, 2010 (gmt 0)

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I'm seeing occasional borders, too, but they disappear with a refresh.
7:13 pm on Dec 25, 2010 (gmt 0)

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Oh I doubt it's a glitch. Google has been known to do their own testing of ads on people's sites.

It's testing, that's all. It happens time after time ;-)
12:54 am on Dec 26, 2010 (gmt 0)

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I see borders time to time too
:(
11:32 am on Dec 26, 2010 (gmt 0)

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@Lame_Wolf I tried adding space and switching to a smaller ad, the border still shows up occasionally (same as before).
11:51 am on Dec 26, 2010 (gmt 0)

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@Lame_Wolf I tried adding space and switching to a smaller ad, the border still shows up occasionally (same as before).

Thank you for testing it and for letting everyone know. Thing is, I still don't see it on my sites.
3:49 pm on Dec 26, 2010 (gmt 0)

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I use the old code on my site and do not see the borders at all. For those who are seeing borders, are you using the new style code or the old ?
4:22 pm on Dec 26, 2010 (gmt 0)

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New code, both before and after the size change.

Other than the border the other settings are fine, colour, font size etc. That default blue border though looks so terrible that I'm considering removing the unit altogether for a while. ctr plummeted since this glitch / test anyway.

I wonder if it's only happening to certain sizes, I had been using 160 x 600, now using 120 x 600. Both show borders.

The only other ad I have on those pages is 1 link unit that hasn't (as far as I've seen) had any tests preformed on it but I do remember a thread not too long ago where someone noticed the ad page after the link unit had it's colours changed.
4:44 pm on Dec 26, 2010 (gmt 0)

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I decided to test and put back old adsense code. Since the borders are sporadic it'll take a while before I can say if the show up or not, but I'll let you know what I find.
10:33 pm on Dec 28, 2010 (gmt 0)

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We have seen it too. On ads that use the new code. Just once. And never again.
2:46 am on Dec 29, 2010 (gmt 0)

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I have seen the borders a couple of times today on my sites. I have the new code. Seems like a very small percentage of displays have the borders - hard to imagine it would have much of an impact on overall CTR.
4:35 am on Dec 29, 2010 (gmt 0)

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An option to "Don't touch my site with your tests" option would be nice, wait, that should be how it is unless I opt in.

I hate the borders.
2:28 pm on Dec 29, 2010 (gmt 0)

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I caught it once while I was setting up a new site yesterday. I thought it was just a fluke or I'd accidentally put the wrong code on the page.
2:36 pm on Dec 29, 2010 (gmt 0)

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I hate the borders.

Try using the old-style code. I use the old style, and to this day I have not seen any borders.
3:20 pm on Dec 29, 2010 (gmt 0)

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I use the new code, and I haven't seen any borders that I didn't put there.
4:38 pm on Dec 29, 2010 (gmt 0)

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I must be doing something wrong.

How much time do you people spend looking at your own sites/pages online?

I only look at my own pages when I upload new pages or content, and when I do that I normally turn java script off, so even if there were test borders I wouldn't see them.
5:36 pm on Dec 29, 2010 (gmt 0)

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BTW - my ads are 728x90 and these borders are killing my ctr. On days that I see the borders, the earnings tank!
6:26 pm on Dec 29, 2010 (gmt 0)

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I think it's a glitch. I have seen the border IN ADDITION THE the URLs changing color to the default Google "green". I don't believe it is constant enough to be "testing"...but you never really know.
6:53 pm on Dec 29, 2010 (gmt 0)

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yes, the borders come at times. i am sure, it will reduce click thru and earnings.
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