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Using DFP Small Business for AdSense only with AS open in new window

12:10 am on Dec 14, 2010 (gmt 0)

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I am using DFP Small Business to serve my AdSense Ads
on my sites and to run split tests as well as manage
AdSense Ads easily. Before I switched to DFP I used
OpenX where I had 3rd party campaigns as well.

Now after switching to DFP my AdSense Ads open in a new
window for my whole AdSense Account not only on websites
I use DFP to serve Ads. However I still think that this
has something to do with me using DFP Small Business.

Today I read in the Google DFP Help Forums from a German
Google Employee that using DFP soley to serve AdSense Ads
and chosing target = _blank as option is not permited
due to AdSense rules. However if you serve third party Ads
as well it seems ok.

I could not find anything related to this in the DFP ToS.

I set up DFP as AdServer to serve third party Ads as well
because I am directly selling Ads. I currently however have
only one customer on one of my websites.

Am I risking my AdSense Account by using a standard setting
offered by Google's own product?

Anyone here with deeper knowledge?
5:07 pm on Dec 14, 2010 (gmt 0)

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Interesting question...
5:18 pm on Dec 14, 2010 (gmt 0)

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I must've had my sunglasses on when this was introduced!

I like the look of this, how are you doing with it so far?

Anyone here with deeper knowledge?

http://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9737 [google.com]

I would expect this to be the same unless one is a Premium Publisher maybe?

[edited by: martinibuster at 8:43 pm (utc) on Dec 14, 2010]
[edit reason] Fixed URL [/edit]

6:36 pm on Dec 14, 2010 (gmt 0)

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So why did AdSense change the behavior
all my Ads on all my Websites to open
in a new Window when I first only used
DFP Small business on one website?

It is not that DFP is creating the new
window it is the AdSense Ad. See this

Like I said I am not sure if it has
something to do with DFP but I very much
think so.
6:52 pm on Dec 14, 2010 (gmt 0)

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I'm not exactly clear as to what your question is. However I am using DFP on a couple of ad units strictly to use the "open in new window" option. As far as I know it's OK to do that, otherwise they wouldn't allow you to....
7:17 pm on Dec 14, 2010 (gmt 0)

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"As far as you now".

In the German AdSense Help Forums a Google Employee stated:

Ergänzend zu target = blank möchte ich noch unterstreichen, dass dies nur dann zulässig ist, wenn Ihr nicht nur AdSense für die entsprechende Anzeigenfläche laufen habt. Also, eine Anzeigenfläche ausschließlich für den Zweck zu erstellen, darüber AdSense-Anzeigen in einem neuen Fenster öffnen zu lassen, ist ein Verstoß gegen die AdSense-Richtlinien, an die auch Google Anzeigenmanager-Nutzer gebunden sind.

Link: [google.com...]

which translates into:
In addition to target = blank I would like to stress that this is only permissible if you have not only run AdSense for that ad space. So, create a display area for the sole purpose, to open about AdSense ads in a new window is a violation of AdSense policies to which even the Google Ad Manager users are bound.

So I am not sure what I "know" anymore.

Why did they change the behavior for AdSense on all of my sites when I use DFP on only one side?
Is it not ok to use DFP or AdSense only and use target=_blank but if you run one single third party campaign it becomes ok?
Or how many third party campaigns do you need to run before using target=_blank is a valid option?

I think this is a very gray area which needs much more clarification on Google's part
2:42 pm on Dec 15, 2010 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Well you probably won't get it here. We don't have an AdSense Advisor at the moment.

I was under the impression it was allowed for DFP, and I even tried it for a while, but found it increased impressions way out of whack and didn't increase revenue or engagement on site. So I stopped opening in a new window. But I only ran it for about two months. Never heard boo from Google about it.