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CTR Way Down - Political Ads Might The Cause

CTR was lower because of political ads

3:59 am on Oct 26, 2010 (gmt 0)

10+ Year Member

My CTR has been down recently so I looked at my site from multiple geo-locations and saw a bunch of political ads.

Example: Looking at the site from Las Vegas showed a huge Harry Reid ad. 336x280 with only a single ad listed in the ad box.

I've turned off "interest-based" ads a long time ago. (cleared browser cache too before checking). I have no clue what Harry Reid has to do with Sports (one of my websites) or Health and Depression (another site).

Anyway, I turned off "Politics" in the Ad Review Center under Adsense Setup (didn't even know this setting was there). That seemed to help a bit.

I just wanted to warn people if their CTR seemed off. Check for all these political ads that have NOTHING to do with your content.
5:30 am on Oct 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Counting the days until the election is over so the political ads will stop! Makes me not want to vote.
6:20 am on Oct 26, 2010 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Dunno about political adverts, but I am seeing an increase of fat reducing adverts again. Not seen them on my site though.
8:57 am on Oct 26, 2010 (gmt 0)

5+ Year Member

I just had a look at my Adsense CP and noticed that the Political category only accounts for 1% of both earnings and impressions for me.
5:40 pm on Oct 26, 2010 (gmt 0)

How can I turn off some categories? I do not see such section under "Ad Review Center"
6:05 pm on Oct 28, 2010 (gmt 0)

5+ Year Member

My CTR is fine, normal. My EPC has been the one horribly low starting 6 days ago. I'm getting between 2 to 15 cents per click down from 50-70 cents average. Imps have gone nowhere but up.
7:18 pm on Oct 28, 2010 (gmt 0)

try block 3rd party ad networks.

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