I don't care a damn thing for Google. Just think the opposite way if you are converting for those advertiser you will make more money no matter what Google do.Do not blend too much it will only get lower revenue.Listen to drall, He said it all.
Well I do care and for a couple of very important reasons:
1. I am not in the US and Google is my only option, no other ad network has 5-10% of Google's inventory.
2. Google is still the dominant search engine and as such sends me the majority of my organic traffic therefore drastic fluctuations like this should not happen and why not is explained below.
Every now and then Google seems hell bent on getting its knickers in a twist and this, for me, is one of those weeks. I've seen nigh on a 2 months of steady PI/CTR/Earnings however something happened somewhere earlier this week which has upset the apple cart and now G is looking decidely shaky and flaky again.
Whichever switch was flicked thrown it back again, please.
I'm seeing an 80+% drop in eCPM on a number of pages.
I'm using Ad Manager and using AdSense to compete/fill when in when another network's ad would not generate as much as AdSense. Interesting to note that it's serving horrible eCPM AdSense ads instead of serving other ad networks as it should. This would lead me to believe there is either a glitch in the ad-bid algo, OR some advertiser is bidding very high w/ low CTR resulting in tons of impressions to determine ECPM, OR some major advertiser dropped out, OR those pages are just crap this month.
In the mean time I've set Ad Manager to not fill with AdSense and just serve the other networks and will turn on for an hour here/there to see if it's fixed itself.
While everbody was complaining about the 5th, I had my HIGHEST Adsense earnings day ever. Then it was bound to happen... the 6th saw eCPM dive almost vertically. Smart pricing kicks in pretty quick don't you think?
Well I would now appear to be a victim of the "traffic throttling" that has been discussed in the Google SERPs forum therefore I'm now back to where I was with earmngs 3-4 months ago.
My .com sites are running a little less than I would have expected, .co.uk sites are ok HOWEVER ALL my other sites (READ ALL non .com sites) have taken between a 50-70% drop across the board in traffic and some have not earned hardly a thing this past few days.
Checking my SERPs and nothing seems to be out of the ordinary however there obviously is something stopping trafic/visitors coming to those sites since the fall has been so dramatic.
Have any other non .com/co.uk site owners seen similar figures to a 25-30% overall Page Impressions and earnings drop?