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Connection Between Interest Based Ads and Low CTR?

Are More Interest Based Ads Dropping CTR?

     
8:40 pm on Apr 27, 2010 (gmt 0)

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I know that there are a lot of posts having to do with a low CTR and I was looking at one of my blogs today and noticed that some of the ads were related to sites that I was looking at previously as opposed to the ads being about the content that is on the actual blog itself.

Could that possibly have something to do with getting low CTR - meaning having the ads being based on where the visitor was previously as opposed to the actually content on the site?
3:36 pm on May 12, 2010 (gmt 0)

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I tried turning off interest based ads and my eCPM Which has been somewhat low, fell to aboutha fifith of recent level or a tenth of what it used to be.
12:48 am on May 13, 2010 (gmt 0)

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For me ctr for the months leading up to March 2010 is down to about 38% of what is was in 2007. Traffic has gradually increased.

[edited by: Scurramunga at 12:51 am (utc) on May 13, 2010]

12:49 am on May 13, 2010 (gmt 0)

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But now they want to shop for personal items. But what ads are showing? Boring work related interest ads!


Exactly. The interest based model assumes that when you land on a publishers website all the previous surfing (whether it has been your surfing or not) is currently what is needed to generate a conversion..
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