Why AS revenue continue to go down while Google stocks continue go up?

[jbayabas]

I find this odd.

[wyweb]

I find this odd.

Really? I think it makes perfect sense. Cause and effect.

[ember]

Google takes more of a share of click revenue, decreasing your revenue but leading to more profit for Google, which makes each of its shares more valuable, and so the stock prices go up.

[johnnie]

Maybe Google stock goes up BECAUSE our share of the revenue goes down ;)

[Reno_Chris]

For me, my revenue keeps going steadily upward, more reliably upward than the stock....

[Online Car Guy]

I can't complain about Adsense. Been on a slow, but steady, upward swing for a couple of months. I think that downward income may have more to do with the advertisers in you particular field. For me, income goes for the same ride as my field.

[Go60Guy]

Yeah, Google did better than expected in the first quarter, citing thriving ad sales, helping it earn $6.76 per share, excluding items, and boosting revenue by 23%, topping forecasts on both counts.

[JasonDX]

Yeah, Google did better than expected in the first quarter, citing thriving ad sales, helping it earn $6.76 per share, excluding items, and boosting revenue by 23%, topping forecasts on both counts.

Only because they've cut back on expenses. Maybe Adsense publishers are one of the expenses.

[HuskyPup]

Maybe Adsense publishers are one of the expenses.

Maybe?

We're being $crewed!

[Rodeo]

Bring on more goats, baaaaaaaaaaaaaaah

[JasonDX]

Yeah, Google did better than expected in the first quarter, citing thriving ad sales, helping it earn $6.76 per share, excluding items, and boosting revenue by 23%, topping forecasts on both counts.

Stock is tanking today. Guess things aren't as good as they seem. Also, there has been alot of insider selling this month. Never a good sign.

[skweb]

It is not entirely true that AdSense revenue is going down for all publishers. Almost in line with G's revenue, mine went up compared to last quarter.

[maximillianos]

We just had our best quarter of our ten year existence. Not trying to brag, but just saying not everyone is seeing a downward spiral.

[JasonDX]

We just had our best quarter of our ten year existence. Not trying to brag, but just saying not everyone is seeing a downward spiral.

Adsense only been around for 6 years. Is this with the exact same traffic as 6 years ago?

[maximillianos]

Is this with the exact same traffic as 6 years ago?

Let's hope not. ;-)

The world changes, the economy changes, ad programs change. You need to stay on top of things, keep improving, keep tweaking, keep growing.

In the old days (6 years ago) Adsense came on the scene and was an instant hit with both publishers and advertisers. Things have changed over the years. They have improved their technology, both for the benefit of publishers and advertisers.

Is it the same as it was 6 years ago? Of course not. Nothing is. So you can't compare simply "traffic" from 6 years ago. You need to look at the big picture. Have you constantly improved your site every year? Are you pages more user friendly? Do your pages offer value to advertisers? Maybe 6 years ago that didn't matter, but now Google is adding more and more variables into the pricing algorithms. If your pages are helping convert ads to sales, you'll obviously make more than if they are not.

Does our traffic grow over the years? Of course, but that is not the driving force in our increased revenues. We keep pace with what advertisers are looking for.

As the market changes, not all sites and companies will fare the same. Some will find a bit of luck and fall into a profitable category, others will fall out of luck. Others will do well from hard work, others will fail no matter how hard they try. That is the way of the world.

From our perspective, 6 years later Google Adsense is still the top publisher program out there by a long shot.