Any Google Ad Planner or Double Click Ad Planner Experiences?

I was just pondering what good will it do to a website

[filbiz]

Hello, just pondering whether I will signup with Double Click Ad Planner. Do you have any experiences you want to share using this product?

[Lame_Wolf]

It is now the Google Ad Planner IIRC.

And to answer your question, I have used neither.

[Elsmarc]

The question is, is anyone here using the ad planner who can comment on their experience with it or comments about it.

[zuses]

I do - it's helpful if you have direct advertisers

[sid786]

I do. Like zuses said, it's helpful for gaining direct advertisers and therefore, you make extra amount of money.

PS - I don't know how to trace the income from direct adv?!?!