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Budgets, people returning to work? I don't know other than it's pointless having those ads there at the moment, I'll see how the day pans out.
My second biggest site is running an eCPM of 0.02! Something's well and truly fubard for me.
@rajivatre - I hadn't posted over the weekend since I'd noticed all through the Xmas and New Year period that stats were running very behind but always caught up by the start of a new Google Day however yesterday was very different at 50% down and now a total collapse with just a few thousand Page Impressions, which look way behind, but also hardly any clicks whatsoever...and I mean not even a small bottle of beer earnings:-(
I've never seen that before.
I suppose the question ought to be "Should Google tell us when they've had a systems/data failure"?
As publishers, and many computing geeks, we could accept that as part and parcel of computers, however could Google shareholders who obviously want Google to earn as much as they can but any technology/equipment failure may be seen as a sign of weakness?
My CTR problem seems to be self made. We have a layer ad which leaves an empty white space after closing. Thus adsense ads cannot be seen completely. We removed the layer and CTR seems to recover a bit.