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There are Drupal modules for OpenX, AdSense only, generic Ad insertion or just plain blocks. Right now I'm setting up the Adsense module because I've used it before. I've also tried OpenX on another site but it added significant complexity.
I'd like to be able to do A/B tests without too much effort. I'd like to get as much reporting information independent of Google as I can. I'm also interested in being able to control whether ads show for certain roles and other criteria (like age of the content shown).
If you have experience with just OpenX and Adsense I'm interested in hearing about that too.
It would be better to ask at the Drupal official forum at Drupal.org.
I could ask on the Drupal forums too, might still. I was thinking more about people with Adsense experience than Drupal experience.