Forum Moderators: martinibuster
And I told the analyst in no uncertain terms that I disagreed with his suggestions and couldn't possibly see how his suggestions would improve anything.
He was polite and asked me to just implement it on one of our sites, just to disprove his suggestion.
So I did.
It doubled the site's income within a couple of days. (It's stayed there since then.) I spent the next couple of days changing formats. :)
It may not work for you, so keep a backup of your site(s) just in case, but I don't think it doesn't hurt to listen to what they say and decide for yourself.
We actually never implemented a second suggestion. Maybe we'll do it this weekend. Overall, we were VERY happy with the service we received.