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The first is that we've reduced the time it takes for changes to your list of filtered sites to take effect. When you add a site to your Competitive Ad Filter, it will usually be blocked in about 30 minutes (down from a few hours).
Also, everyone can now filter up to 500 sites. :)
[...]your Competitive Ad Filter are now usually blocked within 30 minutes.
Increased filter list size
[...] Now, you can add up to 500 sites to your filter list [...]
A small step in the right direction. How about a list of negative keywords we can specify that should never appear in the ad copy ?
Note I'm not asking about the keyword(s) the ads target. E.g. "free" in our list means any ad containing the word "free" will not display. No matter what it targets.
[edited by: incrediBILL at 7:18 am (utc) on Sep. 6, 2009]
[edit reason] formatting [/edit]
The reason I think AdSense has been so successful is because it runs straight out of the box.
More available options are going to - make me at least - spend more time on AdSense (my filter box, for e.g. is empty but with this announcement I obviously think it must be important to find out what needs to be filtered, hence more time required.)
Tweaketh thyself and Giveth your bestest, O You All-knowing Google.
We've long ago given up on trying to filter the dubious advertisers. There were just too many, and as we don't know which ads actually do show, we just saved the time and focused on building new sites with other revenue streams (direct sales, and affiliate deals) and removal of Adsense whenever possible. We enjoy the new independence and look forward to the day we can entirely switch off Adsense. (Funny: Since we started to remove ads, our EPC has seen significant improvements. But again - too late.)
If Adsense would allow useful filters (by keywords in ads, or by advertiser) we probably would give the filter another try. But just more slots is sooo 2006...
I have 486 unused slots in my filter.
I emptied it completely a long time ago when I tested it for a whole month (it was hard at first) and realized my earnings only dropped 1-2% in the end without any domains in the filters, which didn't justify investing any time with this type of micro-management.
Every now and then I put one or two only to remove it a few days after.
However I request that you please consider the filtering system to be page wise rather than just adsense Id wise.
Here is why....
Suppose I have a TV website where in the first page the article is about XYZ and I have to sell XYZ TV. Here on this page I do not want the Ads of competitors of XYZ to appear.
However, I have another page or website which generally talks of Television. Here on this page or website I do not mind ads of competitors of XYZ appearing.
At present as far as I know I have to block an ad based on my Adsense Id. So if I am using the same Adsense Id on multiple sites (even on other pages of the same sites) I either block the whole ad from all my sites though I only not want to block the ad only on a particular page out of suppose 1000 pages or my present site or out of 10 of my websites