Forum Moderators: martinibuster
Can you tell me if this is a normal rate I should be getting? I'm getting today 10,000 page impression, with few click (9), and my ctr percent 0.07, and made .70 cents.
Are there local services or products related to your niche? If so you may want to consider building a LOCAL SEARCH resource guide for finding those services or products in different cities and regions, even if it's stores where such products can be purchased, then put the AdSense ads prominently at the top of the page the way the AdSense program advises you to. Add links from popular pages to these local pages. They should be able to rank well and pull in more easily monetized traffic.
Can you create pages that review all of the above products? This is an another opportunity to monetize. People are often reading reviews for things because they are thinking of buying them. At the bottom of the review feature links to affiliate sites where they can purchase the products cheap. Research all affiliate possibilities for every product and choose what to you may feel like the most trustworthy, the site where a visitor is most likely to feel comfortable to purchase a product. And put the AdSense ads at the top of the page, too.
Good luck,
mb
[edited by: martinibuster at 5:22 am (utc) on Aug. 28, 2009]
Yet, people don't click. or Adsense may be discounting the clicks to control click fraud. I don't know.
But really, what are some good practices to increase CTR?
Thank you
what are some good practices to increase CTR?
That may be the wrong goal. There are plenty of ways to increase CTR, sorting out the "good" ways might be more difficult.
Increasing eCPM might be a better idea, even though it might be harder to do.
The difference is in traffic sources. A low CTR simply means your visitors are not interested in shopping, or at least are not attracted by the what the ads they see are offering.
So you have a couple choices, change your content to attract ads your current visitors will click, or find new traffic sources that send visitors that will be attracted to the ads your current content generates.
Anther choice is to build some new content that matches the shopping interests of your current visitors, if possible. The use of channels on your current content might be a way to determine what kind of content does better with-in your topic.
Sounds simpler than it is I guess.
our ads are generally tarageted, but people are not interested and most of the traffic comes from search engines.
Optimization can help. I noticed that I get higher CTR on the left side of the page than the right side. In general, CTR on my site seems to follow Google's AdSense heat map:
[google.com...]
My problem with the heat map though is that I'm not willing to stick an ad front and center, in that dark orange zone. But I wonder how much more I can make with a little site redesign?
Something else that might be obvious but is worth a mention: ads above the fold get significantly more clicks than ads below the fold.
Here's something that might not be obvious: are your clickers going somewhere else? Are they clicking on other PPC ads that don't pay as well? Are they clicking on non-paying links? I've used Google Analytics to identify a couple of non-paying links that were getting way too many clicks, and moved them down lower on the page. That strategy is VERY effective when you can find the situation.
Some people have found that the color of the links affects CTR. I've never tried that. Similarly you could experiment with font, borders and background.
Obviously relevant ads get more clicks than random ads, so I use section targeting on every single page:
[google.com...]
It seems to work OK although I'm still getting the occasional advertisement for dental implants.
How do you identify non paying links through analytics? Would you please write a detailed guideline for identifying non paying links?
thank you
How do you identify non paying links through analytics? Would you please write a detailed guideline for identifying non paying links?
It's pretty easy... in Analytics open the Content menu on the left and then choose Site Overlay. It will show you where people are clicking in terms of percentage. You know your site so it's easy to figure out which links are non-paying.
On one page I noticed a large % of people were clicking a certain link in the text that was located pretty much front and center. By reorganiizing the text a little, the link was moved below the fold. The result was amazing. The page had been earning around $40/month but during the past two months it has earned around $100/month.
