Opinions on Leaderboard - Thinking of Changing

[bts111]

I am thinking of changing the position of a right hand side 120x600 to a 728x90 under the navigation menu at that top of one of my sites.

Can anyone give me some sort of indication as to what I can expect in terms of CTR?

Thanks!

[piatkow]

The sites that I run suffer from ad-blind visitors. I find that occasionally repositioning ads will heighten visitor awareness and bring about a short term increase in clicks. As my sites are fairly low in traffic I don't have a big enough sample to be sure about the best long term position.

[IanCP]

Can anyone give me some sort of indication as to what I can expect in terms of CTR?

Want to flip a coin? Consult the Taro Cards? Study your navel?

All are equally as good as to any opinion we can venture.

[HuskyPup]

what I can expect in terms of CTR

Nope but I can nearly guarantee you will see a big increase if my metrics are anything to go by.

[netmeg]

All you can do is test. Unlike HuskyPup, I've never gotten the 728x90 to perform well on any of my sites (even the 728x15 link units outperform it for me)

[signor_john]

A leaderboard definitely worked better for me. When I switched to a wide skyscraper on the right side--and later to a medium rectangle on the right side--CTR dropped noticeably.

[WolfLover]

I love the look of the 728x90, however no one ever clicked on it, no matter what my site looked like otherwise or whatever the niche was about.

I stick with 336x280 on most all sites as that does best for me!

[signor_john]

I love the look of the 728x90, however no one ever clicked on it, no matter what my site looked like otherwise or whatever the niche was about.

And I had the opposite experience, which just goes to show that testing is the only way to know what will work for a given site. Fortunately, it's easy to test ad sizes with AdSense, assuming that your ads aren't hardcoded into individual pages.