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I do get quite a few up to $1.00 but at the same time those dreaded $0.01~0.03 keep appearing in the early mornings and late at night.
There is one page that I have, dealing with a medical subject, where almost every click (about 1 per month) is over $1, so I do believe that one pays well. The ones that I consider to be adjustments come on the most unexpected channels, which get a lot more traffic. My chile recipe is good, but it generally pays under 30 cents per click, so I don't buy it when I get a $4 click.
May I ask how you would know how much each click is paying? Only way I've been able to determine specific epc is if I only have one click on a specific channel.
I check maybe 10 times a day my earnings.
I have 200 channels.
So at day time, 1 or 2 hour difference in one of 200 channels is many times only 1 click. So it's possible to check this events.
Clueless newbie adwords people?
Not clueless...I once, very, very nearly made the same mistake when I wanted to bid 0.25 & suddenly realised it was 2.50...that budget would have soon gone!
This $2 or $4 per click is madness
It's rare but it's not madness. it depends on the type of business. If you sell cars and make thousands of dollars of profit per purchase, it's probably a good price. Same thing with some technological, medical, financial and legal services, etc.
It doesn't make necessarily sense for publishers to chase those industry however, since the competition is fierce, and sometimes, the traffic is low.
But I'm sure a lot of businesses can get a decent ROI with clicks over a buck.
Professionals like, oh, say, lawyers, for example. $20 is not too much to pay if it puts you in the running for a big personal injury or product liability case.
Not to conjure up old demons or apply derogatory language to the practitioners of an old and noble profession, but there is more than one way to pursue an emergency vehicle.
(Normally I run 20 cents a click average when I'm not being smart-priced.)
At the RPM level, there are sites consistently in the $60 RPM with 12% click through rates that have legitimate content.
Once I had a 38 cent click and went out and bought steak and beer for everyone. I thought, "wow, I'm in the big time now."
Try as I might, can't figure out what keyword gave me such a high cpm!
Co-incidently I got 1 click today that earned me just over $1.50!
My average is about 50 cents as far as cpm is concerned