Forum Moderators: martinibuster
You are comparing the CTR for a week to that of a month or more. That's not a very useful comparison. For all you know, the rest of July could turn out great and bring the monthly CTR number up to match or even exceed the earlier months. Maybe it will, maybe it won't, but until the month is over you can't make a very meaningful comparison.
Also, some in this forum have reported have reported lower CTR but higher EPC. You didn't mention EPC, how's that going for you?
4th of July holiday...