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My traffic & page impressions look normal therefore is this an advanced July 4th downturn or a new glitch/algo/flat battery at the plex situation?
Anyone else seen similar?
I don't understand the fascination with daily fluctuations, even prior to a holiday, because they aren't trends unless they repeat at the same time year after year prior to a holiday.
How the month starts or ends has more to do with advertisers budgets most of the time and I'd also suspect many advertisers pull budgets a few days before a holiday if that holiday doesn't relate to their business and restores them afterwards.
Lastly, when everyone leaves the computer behind to head out for vacations, theme parks, parties and fireworks it really doesn't matter what the ad budgets are because there's nobody sitting around clicking in the first place.
[edited by: incrediBILL at 2:38 pm (utc) on July 3, 2009]
No, I've had a nice surge the last 2 days and today is looking good so far as well.
I agree, the first two days of July have been pretty good and last month was 'slow' I blaim it on the good weather lately (UK).
So far today, it's a little slow, however, with all the "stats stuck" issues, especially this early in the morning, I'll see later on if it comes back or if this is going to be a slow day before July 4th day!
Either way, Happy 4th to all of us!
How the month starts or ends has more to do with advertisers budgets most of the time and I'd also suspect many advertisers pull budgets a few days before a holiday if that holiday doesn't relate to their business and restores them afterwards.
I see that quite a bit with non-AdSense display ads. Advertisers are often slow to submit their "creatives" at the beginning of the month, and I typically see an increase in house ads immediately before a holiday. Right now, my average display-ad CPMs are way down from normal (just because of the increase in house ads), but they were at record high levels just over a week ago, and I expect them to climb back up when the July 4th picnics, parades, and fireworks are over.
I don't understand the fascination with daily fluctuations
Wouldn't you suddenly wonder what had happened when sites that have an average of between 1.6~1.9% CTR suddenly drop to 1.3% when the CTR has never, ever been that low?
And miraculously today it has returned to 1.7%...just like that!
Wouldn't you suddenly wonder what had happened when sites that have an average of between 1.6~1.9% CTR suddenly drop to 1.3% when the CTR has never, ever been that low?
No, because I don't look at day to day like that anymore, and I realize that it takes hours if not days to sync up the stats. When I look at things over a period of not less than three months (more likely 6 to 12) most of my sites look pretty normal.
Today (traditionally my 2nd biggest day of the year on my largest traffic site) appears to be very slow, but since I have real time log stats, I can easily see that the AdSense stats are running behind (just starting to catch up now) and I'm not worried.
Wouldn't you suddenly wonder what had happened when sites that have an average of between 1.6~1.9% CTR suddenly drop to 1.3% when the CTR has never, ever been that low?
Not really since my CTR fluxes from 3%-5% all the time so it would be a waste of time to worry about such things.
The most I might do if I see it's running low is do a few quick spot checks to make sure my ads are on target, and if the ads are off the deep end (again) contact support.
And miraculously today it has returned to 1.7%...just like that!
Gotta love those click dumps :)
On the topic, oddly, my CTR for this month so far is *exactly* what it was for all of last month. Down to the hundredth of a percent. I'm sure that's just a coincidence though since it will probably bounce around a little during the first several days.
That is, a jump today might be being credited with clicks from yesterday.
I don't care, just curious.
(I notice because this is typically my second biggest single day of the year)
Well, I keep telling myself.
Gotta love those click dumps :)
Wish they were...a click dump two days later ought to mean extra earnings etc...no, the CTR has gone back to its normal range for me & no extra earnings.
[edited by: incrediBILL at 1:40 am (utc) on July 4, 2009]
[edit reason] TOS #4 [/edit]
Wish they were...a click dump two days later ought to mean extra earnings etc...no, the CTR has gone back to its normal range for me & no extra earnings.
No, it's never meant that. The numbers google provides aren't syncronized or updated in sync. Neither is it guaranteed that the stats for a "date" are only for that date, or are complete for that date.
It's always been that way.
Which is why people keep telling you that you can't know anything from a day or partial day of statistics. Absolutely nothing at all about anything at all.
Mine usually starts mid June, but for some reason it seems to have started July 1st this time . (I was so hoping to avoid the summer slump completely - and I'm still hoping that this is just July 4th related thingy).
