Forum Moderators: martinibuster
I've looked at their website and it seems quite a bit to learn and get familiar with. I was hoping to get some reinforcement that it is worth the effort.
Are people here using this? Is it a good thing? Anybody start using this (as in serve their Adsense through it) and have some major catastrophe? A general thumbs up or down is type of answer I'm looking for. Thanks.
I has some things I liked, and some I didn't. All I can tell you is try it maybe on a page or two first to see how it works for you.
On the pro side - it doesn't use up your channels, (it uses placements); it allows you set a minimum eCPM below which you don't show ads, it allows you to bulk upload your ad slots from an Excel CSV file (it's an awkward implementation, but once you figure it out, it saves a TON of time over creating ads in the AdSense interface); it allows you to open ads up in a new window, instead of making it so that ad-clickers have to leave your site; you can manage non-AdSense with it.
On the con side; it's *not* at all easy or intuitive to learn; the AdSense implementation feels like it was an afterthought; it doesn't work for AdSense link units; as far as I can tell, you can't assign multiple channels to a placement so you can track multiple things, my impressions were for some reason unnaturally inflated, causing my CTR and eCPM to tank - not positive I can blame that on Ad Manager, but it went away as soon as I took it off; there's no ad rotator for testing ads; and support is spotty.
I've put more of my thoughts here:
[webmasterworld.com...]
My particular direct advertising needs are such that I'm going to write my own ad delivery system as soon as my peak system is over. But for now, I went back to the traditional AdSense platform.
ie.
Is Admanager a good thing for [fill in the function you want it to do and your goal]?
Is Admanager a good thing compared to [insert other options you might consider, ie. commercial products, openx)?
For example, if you have one website, use templates or SSI, and rely mostly on adsense for income, then admanager is not worth the investment.
If you want to sell advertising across a range of websites, and have advertisers have access to their information, then it might be a good choice.