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Well I am a small manufacturer with an online shop, and an adwords begginer. I have found that the prices I need to pay to get my ads to appear are far too high - in the region of 70 cents to $1.00 just for a click !
So I have stopped wasting my time on Adwords. And when more companies wake up to the fact that they are paying far too much just for a click - not a sale, then there will be less companies bidding.
So I don't know how you are going to earn $2 from a click ! of course there are some niches eg finance and legal where it may pay for advertisers to bid 4 or 5 dollars for a click.
And of course for someone like me a beginner I may have been able to reduce my click bids, but there are only so many keywords you can bid for in any niche !
But If I still keep getting those half cent clicks I am going back to the drawing board and I promise to read various knowledgeable posts on webmasterworld again.
I am starting with these ones..
@Green_Grass The fact that you could add any kind of random content to your blog shows that your blog/site has no focus! Why would anyone want to go to a site that is so random that you can post anything? You will probably get lower quality traffic, and hence Adsense will probably smart price you if they don't decide to ban you eventually.
Just my 2 pennies.
Important: this does not affect per click for "Adsense for content" (AFC), but only "Adsense for search" (AFS).
Are there changes in the AdWords UI?
Are there more advertisers moving from AFS to AFC therefore lowering the bidding price of average AFS ads?