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Horrible Stats June 2009

I dont know if this is recesion or something else?

     
5:35 am on Jun 14, 2009 (gmt 0)

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Example for one of my Channel:

Page impressions: 2,436
Clicks : 45
Page CTR: 1.85%
Page ECPM: $0.18
Earning: $0.43

(Not the Exact info, an approximate figure)

Do you think it is worth to display Adsense on this niche anymore?

I see here people keep posting about good earning and increased ECPM day by day here but what I see practically is this.

Few months before, the scene was completely different but now it looks like the earning is decreasing day by day.

What is your say?

[edited by: tabish at 5:56 am (utc) on June 14, 2009]

5:40 am on June 14, 2009 (gmt 0)

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Don't post your Adsense info, you're likely to get banned for doing so.

That said, yeah your ecpm is pretty poor but it all depends on your topic and what it was before the economy tanked. You can always try another ad company if you think they will do better.

[edited by: StoutFiles at 5:40 am (utc) on June 14, 2009]

5:53 am on June 14, 2009 (gmt 0)

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This is not the real info.. it's approximate figure. I know the adsense TOS.
7:05 am on June 14, 2009 (gmt 0)

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tabish I can feel your pain our was like that was the last 6 months or so but on a much larger scale (millions of pageviews), It picked up a bit in the last 20 days or so......... so hoping for the best.
7:46 am on June 14, 2009 (gmt 0)

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tabish, you really didn't post enough qualifying information.

Did that channel represent 1 page, 10, 100?

What was the reporting time, 1 day, 1 week, 1 month?

People often wrongly accuse AdSense on the decline when in reality something changed in the search engine or a link partner or directory that used to drive traffic which has suddenly declined.

The first thing I would do it stop worrying about the AdSense channel stats and, if you have the option, look at your Google Analytics AdSense reports and compare what was driving traffic to those pages when the payouts were better.

Maybe you can find an actual problem other than AdSense declined and fix it which can often be the case with a little research.

[edited by: incrediBILL at 7:47 am (utc) on June 14, 2009]

8:22 am on June 14, 2009 (gmt 0)

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incrediBILL, thank you my friend. Detailed info is as follows:

It's a one Channel Data, for example I am using 2 ad slots on a page and One Link unit. This data is of the Only link unit i have on the page. It's a one day stat for that link unit. and this link unit is being displayed on all the pages and there are about 5000 pages on the site.

Nothing has changed, even traffic is increased.

8:25 am on June 14, 2009 (gmt 0)

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Nothing has changed, even traffic is increased.

Traffic increasing doesn't mean it's coming from the same place or keywords.

Google appears to score the value of the ad impression based on the traffic source as well as the keyword that got you to the page.

For instance, if I had a page about widgets and the keywords bringing me to the page were "vintage widget collectors", it might not deem that as much value if most people looking for vintage widgets didn't tend to buy new widgets.

Not a good example but it's late.

[edited by: incrediBILL at 9:24 am (utc) on June 14, 2009]

8:35 am on June 14, 2009 (gmt 0)

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Well I'm still seeing the ongoing improved trend in CTR sneaking upwards.

This of course leads to improved earnings.

Declining CTR has been my only real grizzle for many months. Now I seem to have ridden myself of graphic ads, CTR has more or less slowly doubled. Not as good as 12 months back but still continuing to improve.

6:46 pm on June 14, 2009 (gmt 0)

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This maybe is my worse month if my income will not go up in the next few days ...
2:47 am on June 17, 2009 (gmt 0)

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i have the lowest ctr in 3-4 years
happy summer lol
7:42 am on June 17, 2009 (gmt 0)

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If you feel that niche is worth saving then try something different.. perhaps replace the link unit with a search box or another ad.

Everytime my CTR goes down, I re-evaluate things on my site...on my channels...

The main thing is provide for the USER not for google! Give them a good experience and always change up along with the changes of the internet...

Delve into web 2.0 social bookmarking that sort've things if you give great tools and content the users will stick around and things like that tend to FIX broken things on your site.

Always read up on news ways to present your ads and content.

If it aint broke dont fix it BUT if it is broke then yes it may need fixing...

7:45 am on June 17, 2009 (gmt 0)

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The problem may not be Google if it's the same social networking site you were discussing [webmasterworld.com] in April. Under 2% CTR is, in my experience, generally a symptom of a poor niche.

Some of my pages perform in the -2% CTR range but that's because they're offering free stuff. But I keep those pages because they're link magnets [webmasterworld.com]. The rest of the site has higher CTR and EPC's because the subject matter is related to actual products and services for which affiliate programs [webmasterworld.com] exist. General rule of thumb, if there are lucrative affiliate programs for the topic, with many companies making offers, then AdSense should theoretically perform decently (unless of course if it's directly related to the current economic situation- which should be apparent...).

[edited by: martinibuster at 8:25 am (utc) on June 17, 2009]

7:53 am on June 17, 2009 (gmt 0)

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Ah if thats the case then to me (running a social network site for over 3 years). Then That whole site is your problem...

To me from my experience, adsense does not work well on soical network sites... its the nature of the beast.

people join and go there daily yes, BUT with a purpose! To make friends, write blogs, etc. NOT to go shopping! the only thing I have found that works on social network sites is LOCAL ADVERTISING (my site is a local oriented site) and I ahve taken some advertisers from the local newspaper here since their advertising is way expensive and WAY below par... Meaning for a couple uhndred per month you get a 468x60 banner wheras I INTEGRATE MY ADVERTISERS into the site...

If I add a NEW widget to the community I put that one of my ADVERTISERS sponosred it!

I never get a warm fuzzy from seeing adsense on a social network site.. too much left to click-fraud and of course low CTR...super low in my case for a very busy site even!

8:22 am on June 17, 2009 (gmt 0)

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JStubblefield, makes a good point. Local Search [webmasterworld.com] is a great way to expand within a niche.
9:20 am on June 17, 2009 (gmt 0)

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Well I'm still seeing the ongoing improved trend in CTR sneaking upwards

Still continuing and NO I haven't broken out the Champage, it ain't quite that good.

Well maybe some cheap Chardonnay!

Yip, Yip...

7:13 am on June 22, 2009 (gmt 0)

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As a small player, I decided a couple of months back that it just wasn't worth putting so much effort into Adsense because of ever diminishing returns. The only stat that continues to go up is page impressions, while everything else continues to go the other way.

Recently, I've only been doing a minimum amount of work on my sites while getting on with other things in my life. However, I am still very much in the programme and of course I check regularly to see what's happening. June has been the weirdest month. Up to the 15th it was really horrible (a continuing trend) but the 16th was my best EVER day (about 8 times my daily 2009 average).

That was short-lived and earnings returned to 'normal' the next day, but on 21st I had my highest EVER value click (22.5 times my average EPC since I joined Adsense).

Most of the time I feel my decision to cut down on the amount of work I do was justified but when I see this type of thing it makes me want to jump back in again. The problem is that it is very unpredictable.

What I am seeing is that CTR has dropped quite dramatically but the average EPC of late is much higher than it used to be. People aren't clicking as often as they once did, but on those days when they do click, earnings can be quite good.

7:34 am on June 22, 2009 (gmt 0)

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In another discussion [webmasterworld.com] you posted:

For a long time I hung on to the belief that all it would take was just one little tweak to get things back on target. Even in these forums people tell us they just made one little change and earnings increased substantially.

I believed this and I have spent lots of time experimenting but earnings just continue to plummet regardless of what I change. I am now out of ideas.

I say the following in the sincere hope that it helps you. Tweaking your page to squeeze more clicks out of it is not the way to improve AdSense earnings. The way to increase AdSense earnings [webmasterworld.com] lies outside of trying to tease out more clicks. I checked your profile [webmasterworld.com] and every one of your posts are in the AdSense forum. If you want to improve your AdSense earnings, I sincerely urge you to give the other forum categories a review. Research the fundamentals of what makes a site profitable.

Good places to start are the forum libraries. This is where the best threads are archived. Even if you think the category or discussion is not applicable to you, I urge you to read the discussions. There are important ideas in those discussions that will help build your knowledge in a wide range of areas, some in areas you didn't think you needed to understand. You don't need to read an eBook. There is a wealth of FREE information in the libraries:

Website Analytics
[webmasterworld.com...]

Affiliate
[webmasterworld.com...]

General Search Engine Promotion and Marketing Issues
[webmasterworld.com...]

Local Search
[webmasterworld.com...]

Link Development
[webmasterworld.com...]

Community Building
[webmasterworld.com...]

Professional Webmaster Issues
[webmasterworld.com...]

Domain Names
[webmasterworld.com...]

Ecommerce
[webmasterworld.com...]

Webmaster General
[webmasterworld.com...]

Good luck.

8:05 am on June 22, 2009 (gmt 0)

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martinibuster, no offense, but these canned tips doesn't work anymore. It's only Google who knows everything, we can just assume things by tweaking here and there.

I started this thread and my post was based on the earning of a site which has real real value and good Niche for adsense. It paid me real good in past but this time, may be due to economy BUT it is not working at all.

People defend Google that their tracking is very very smart and you are not getting good click rates because your traffic is poor and they are not quality traffic. How come suddenly all my traffic (5 years old) got converted into Bad traffic all of sudden?

To test this scenario (bad traffic one), I decided to promote one affiliate and you will be amazed to know that it is paying me on an average $400 per day. So, it is proven that my traffic is not at all bad, i have real serious traffic on my site. But who is going to tell this to Google?

Regards

8:36 am on June 22, 2009 (gmt 0)

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90% of the problem is the economy, which you can do nothing about.
i had a great day two weeks ago as well, but it turned out to be due to a train strike, which i happened to have something about. i guess the advertisers bumped up their budget that day to take advantage of it, because it dropped back down when the strike was over.

so you get days like that, but it has nothing to do with the underlying problem.

4:00 pm on June 22, 2009 (gmt 0)

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martinibuster, no offense, but these canned tips doesn't work anymore. It's only Google who knows everything, we can just assume things by tweaking here and there.

If you really think that, then I'm sorry to say I don't think AdSense is ever really going to work out for you. You should probably be looking at other revenue sources.

3:56 pm on June 23, 2009 (gmt 0)

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AdSense earnings continue to tank and checking stats offers little info as to why.
5:09 pm on June 23, 2009 (gmt 0)

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My income is declining day by day in this Month
5:11 pm on June 23, 2009 (gmt 0)

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To test this scenario (bad traffic one), I decided to promote one affiliate and you will be amazed to know that it is paying me on an average $400 per day. So, it is proven that my traffic is not at all bad, i have real serious traffic on my site. But who is going to tell this to Google?

Sounds like you found a winner with this affiliate, why worry about adsense?
5:42 pm on June 23, 2009 (gmt 0)

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CTR and eCPM are both up from April and May for my site, and EPC is strong too. But I'd expect that to happen for my topic at this time of year. Ask me how things are going in late November, and I'll recite a tale of woe.
8:21 pm on June 23, 2009 (gmt 0)

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'My income is declining day by day in this Month'

I'll second THAT! It's like the money dried up with the onset of Summer.

10:06 pm on June 23, 2009 (gmt 0)

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There seems something messed up. Since I cannot get the real number "since last payment" I also have a lower ecpm. ctr, traffic, clicks are all stable, just the per click basis changed from one day to the other.
I doubt, that a huge amount of advertisers just decided to lower their bids at once; to me it looks like google increased their share or they messed something up with currency calculations.
10:47 pm on June 23, 2009 (gmt 0)

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I'm showing one channel with a very high eCPM and another with a very low, both are WAY OFF average. Weird.
11:03 pm on June 24, 2009 (gmt 0)

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How come suddenly all my traffic (5 years old) got converted into Bad traffic all of sudden?
Competition from other websites?

If you really think that, then I'm sorry to say I don't think AdSense is ever really going to work out for you. You should probably be looking at other revenue sources.
Yup - I agree. The basics haven't changed.
6:11 am on June 25, 2009 (gmt 0)

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Another AdSense day with earnings short.
8:14 am on June 25, 2009 (gmt 0)

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Competition from other websites?

So true

Marvellous how AdSense managed to get the wood worms out of the woodwork. All the "copy cats"

I wish they'd get a life and an original idea of their own.

This 35 message thread spans 2 pages: 35