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News story: [smh.com.au...]
Under Australian tax laws, Google - and many others - are able to siphon off hundreds of millions of dollars in revenue from its Australian business to an overseas subsidiary - in Google's case, Ireland.
So, the Europeans got their displays in Euros because Google is operating in a tax effective manner in Ireland, but if they do the same in Country X, it will increase their tax bill.
Darn, and I was so looking forward to it :(
Tax Avoidance is an industry in itself in Australia although nowhere near as bad as it was pre 1980's. That was when I was paying a top marginal rate of 60.1%. When Keating dramatically dropped that rate a whole lot of tax avoidance measures quickly became not only "unattractive" but uneconomical.
Be glad they pay at all: they could also build an offshore island in international waters and run it from there.
So, the Europeans got their displays in Euros
There is no reason why Google Ireland cannot deal with Adsense pulishers (including showing stats) in almost any currency (apart from those subject to strict exchange controls), so this is not generally relevant to what stats are displayed in or what currency payments are made in.
MS does this too - half their profits outside the US are taxable in Ireland.