What will you do without Adsense?

[loner]

With Google building the Adsense system on the backs of content and publishers, to me it looks like they cut our throats with Adsense for search and are leaving us on the floor to bleed out. Now that times are tough at least in my opinion AdSense for content will just cut into the more desirable search money. I'm thinking the content network won't be around within the next year. What are you going to do?

[ken_b]

Why would Google dump AdSense?

Sure they probably make more per click on ads on their search result pages ...

but the visitor has already left the serps and AdSense for content gives them a second chance to make something from that visitor.

That said, without AdSense I'd probably look more seriously at the advertising inquiries I get for my site.

The number of inquiries coming in seems to have ramped up a lot lately. That makes me wonder if AdWords is becoming unworkable for more and more advertisers, or if they are just looking to increase direct ad buys because the economy is bad.

[martinibuster]

...looks like they cut our throats with Adsense for search...

What does AdSense for search have to do with the content network not being around in a year? Is your speculation based on something that's been reported somewhere?

[security56]

Well, I personally keep doing what I being doing lately. Get more into programs like CJ, but unfortunate CJ is not for everyone, I personally got lucky because they offer the one product that my site is about.

In anycase Google better watch out and don't piss too many publishers thou, because publishers aka website owners have a little power :) that can be use to turn people to other things, Like firefox for example at one point Firefox in my site was only 10% now is up to 25% that is in two years, and I credit that mostly to website owners for promoting Firefox. So you never know a new comer might come, but yea it might be a long shot, but don't let no one including google think they invisible because content will always be there, the sites will always be there. And in this equation the only thing that can be easily be replace is a search engine as Google.

[signor_john]

it looks like they cut our throats with Adsense for search and are leaving us on the floor to bleed out.

Cut our throats in what way? On my site, they turned internal search from an expense into a source of high-eCPM revenue. (I just wish more of my readers used internal search!)

Now that times are tough at least in my opinion AdSense for content will just cut into the more desirable search money.

AdSense doesn't "cut into" Google's search-ad revenue. It offers Google a second chance to earn advertising revenue from users who click organic search results instead of search ads.

I'm thinking the content network won't be around within the next year.

In that case, maybe you'd better quit now while you're ahead. :-)

[greatstart]

The way things are going right now, I wouldn't really care if they go bye bye.

I want to get out of this anyway and do something else. Tired of all these cheaters, too.

[loner]

I'm thinking is, as time goes on Adsense will continue to diminish publisher's income until it pays a couple pennies on the dollar that it pays now, which is considerably less than it was a year ago.

What I'm wondering is, what will publishers do, continue to take the scraps or return to their original models of why they decided to get into the internet in the first place? (Was there a plan/model in the first place that didn't include AS?)

[Lexur]

If anyone want to make a life without Adsense, there is a very easy way: build a local site.
Your target will be 10/15 km. around. You only must contact the people to:
- receive news, events, complaints, photos and so on to build a strong community where everyone will go every day
- sell advertsing to local stores, lawyers, real state agents...

The main advantage of this system is your absolute independence from anybody (Google included).
The disadvantege is that you need to do a hard work and you must to quit your chair and go there out.

I know some guys doing it here (Spain) and they are really doing a good (hard) job.

[jetteroheller]

Chapter 11

[tangor]

Never used Adsense. My sites, and those of my clients, are all direct and the only advertising accepted is from related/partnered groups. Google is not everything, but they are very big (at the moment). Somebody scoffed me a few days back for observing that Adsense is over-extended (number of billboards v advertisers) during yet another "my income has fallen dramatically!" complaint and that's okay with me. I see that saturation as a truth and continue to concentrate on MY billboards which deliver SPECIFIC adverts with high conversion as opposed to diluted though "targeted" adverts seen on millions of websites. Makes our content/ads more unique. Keep up the industrial-sized ad system, google! You make the rest of us embracing or returning to tried-and-true structured advertising look pretty good.

[tangor]

Addendum... I keep reading these Adsense comments to make sure I'm not missing something for monetization... certainly do not want to cut nose off to spite my face! Adsense works. For some it works really well. What I hear/read is a plaint folks don't get feedback from the google machine such as "Farmer Brown, your billboard is on Farm To Market 6 instead of Really High-trafic Highway 9 but we can't tell you that..." and "There's way too many billboards on all the little farms out there, even the ones painted on the sides of really big barns and we're running out of advertisers..." or "Bucks just aren't what they used to be, but we'll keep our company afloat before we worry about yours..."

It's business. If you don't like it, try a different method!

[unLTD]

I think, publisher who develops quality sites that grows on natural readership via search engines, relevant referrals traffic or loyal readership still finds AdSense a great way to go.

unLtd.