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Google Ad Planner for AdSense Publishers

Will "allow you to provide details about your sites to help attract advertisers"

     
12:26 am on May 6, 2009 (gmt 0)

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Just noticed Google has announced Ad Planner for Adsense publishers. It looks good to me because we will have more opportunities to get placement ads by showing our site data to advertisers. You can read more here [adsense.blogspot.com...]
1:21 am on May 6, 2009 (gmt 0)

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From the announcement:

Ad Planner is a media planning tool that helps agencies and advertisers find sites that cater to their target audiences. In the new Publisher Center within Ad Planner, you can claim sites you own and customize the descriptions for each. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports.

This looks pretty cool. Anything to help promote our quality sites is a good thing. But what about spammy low quality sites? Will they be able to promote themselves, too?

6:26 am on May 6, 2009 (gmt 0)

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Can somebody interpret the terms and conditions?

There are this "We are god and You are an ant" paragraphs, I really do not like to agree before a carefull study.

8:59 am on May 6, 2009 (gmt 0)

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But what about spammy low quality sites? Will they be able to promote themselves, too?

No, only publishers who got impressions in millions can be seen on top list by countries. This is what I observed, when I optin my sites into Ad planner I never saw my site in US region but it was available in India.

10:53 am on May 6, 2009 (gmt 0)

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"By replacing Ad Planner traffic estimates with data measured directly by Google Analytics, you'll be able to provide advertisers with more accurate site traffic information"

Excellent I've been looking for a way to see which sites are delivering the most traffic. I can then do reverse engineering to analyze why they are where they are. Thanks Google. Affiliate program managers are always trying to take your hard earned work and referral information and input this into their own internal SEM production team.

PS. Shouldn't relevant ADs be being showed already by this the Adsense great system?

10:54 am on May 6, 2009 (gmt 0)

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adPlanner is a fantastic tool for finding both demographics about a site, audience characteristics, and finding places to advertise.

It's long term goal will be the connector between doubleclick and AdWords.

I wonder if you know your demographics if AdSense publishers will be able to tweak the demographic, reach, or page view data one day? Think if you also attached your Google Analytics account to this tool, advertisers would have have a nice picture of a site before buying ads on it.

11:10 am on May 6, 2009 (gmt 0)

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@eWhisper

And so would competitors who happen to have an AdWords account?

12:32 pm on May 6, 2009 (gmt 0)

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Excellent I've been looking for a way to see which sites are delivering the most traffic. I can then do reverse engineering to analyze why they are where they are.

Thats the reason I unchecked this option.

1:11 pm on May 6, 2009 (gmt 0)

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You don't need an AdWords account to use this tool. It's actually a fantastic tool for gleaming demographic data from sites.

If you know that certain sites send you good traffic, and then see if they have demographics in common, it can be worth doing some demographic buys to see if the conversions continue.

Looks like you can hook up a couple analytics data points to the adPlanner tool.

2:51 pm on May 6, 2009 (gmt 0)

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this is the coolest part:

In addition, you can share your Google Analytics data with Ad Planner to provide advertisers with additional details about your site, such as the number of unique visitors and page views. By replacing Ad Planner traffic estimates with data measured directly by Google Analytics, you'll be able to provide advertisers with more accurate site traffic information.

the aforementioned option may replace estimating services like quantcast, compete, and alexa, which are typically way off mark. now you start to see how free products such as google analytics and feedburner can be monetized by augmenting content ad buys. i wouldn't be surprised if google were to open a free email marketing and autoresponder service, so you could showcase your lists on ad planner.

6:56 pm on May 6, 2009 (gmt 0)

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Does anybody know if you must make your channels targetable in order for this to work? Or, can advertisers target the site in general?
7:17 pm on May 6, 2009 (gmt 0)

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no channel targeting is not required.
1:26 am on May 7, 2009 (gmt 0)

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You can find good sites to advertise on by keyword and I like the "related sites" affinity suggestions too. I signed up and will test for effect as a publisher.

Does anyone know how to implement the floating or interstitial type "instream video" ads? It's not an option in my personal adsense account but this service has checkmarks for them.

1:46 am on May 7, 2009 (gmt 0)

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I'm so glad you're excited about this launch. I'll definitely pass all your feedback along to the teams who have been working hard on AdPlanner's Publisher Center.

ASA

3:48 am on May 7, 2009 (gmt 0)

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AdSenseAdvisor, the data for other sites I look at, does that come from Analytics "guesstimations" or exact data?
8:04 pm on May 7, 2009 (gmt 0)

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AdSenseAdvisor, if we add more than one site, can advertisers discover that you are the owner of all these sites or is this information private?
4:40 am on May 8, 2009 (gmt 0)

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Posted by AdSenseAdvisor
I'll definitely pass all your feedback along to the teams who have been working hard on AdPlanner's Publisher Center.

I've noticed that our shared analytics are only being shown on the Ad Planner page for our sites, and apparently not used for the graphs that show daily/monthly/etc. users... the graphs are still showing the user-estimates rather and unique (cookies) from the analytics.

Since many advertisers and media planners use those graphs via Google Trends for websites to compare potential web properties, is there any plan to use the more accurate analytics data for the graphs?

11:10 pm on May 8, 2009 (gmt 0)

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I have the same concern as TheSkepticGuy. I expected this data to show up in Google Trends for Websites and on the main Google Ad Planner research page with site listings, but unfortunately this feature appears to be of very limited use. My site's unique visitors are still shown as less than half of what they really are.
8:18 am on May 24, 2009 (gmt 0)

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[adsense.blogspot.com...]

thank you,i got it

6:10 am on June 2, 2009 (gmt 0)

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That's really a cool feature. I think even advertisers have a clear picture now on placement ads and Basically i would definitely try this feature as an advertiser to find the potential web properties for advertising.
9:58 am on June 2, 2009 (gmt 0)

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this function could be more useful