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Is there something like Adsense Consultants or Adsense SEO?

Improving adsense income with professional help

         

silverbytes

11:21 pm on Apr 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Trusting your site to a SEO company is a little scary. Does proffesional help to improve adsense exists?

I'm getting tired to try to maintain adsense income with no success. Sites are ok, traffic ok, content constantly growin, and earnings guest what... yes, down.

Somebody suggested Adsense alternatives what personally tried with no luck. So I wonder if it's time to get serious proffesional help.

Tried different types of ads, text, images, etc.
reduced blocked sites to a minimum,
introduced analytics,
but compared to same month in 2008 I'm 30% worst.
Compared to prior years some 50% worst.
Some years ago I had 30% of content amount but income were better.

Noton

2:15 pm on Apr 17, 2009 (gmt 0)

10+ Year Member



silverbytes,

People do exist, but they are very hard to come by, simply due to the fact those that know how to play the AdSense/arbitrage game well don't often share this information.

Your best bet is to find people from 2 areas, the one if you can get them to talk are from arbitrage companies like my ex-company GEOSIGN (lots of old staff like to share) and other companies like Marchex. You can find a lot of ex-staff via LinkedIn, offer beer, women, or plain old cash and sure someone will provide some insight.

The other group of people that are useful are UI experts. While most UI experts work at making the user experience better, you can often use their knowledge in making the user experience better for you, in that they click more ads. You can find a lot of UI companies, books and online information.

As for tweaking with the back-end and code tips, the UI guys won't be able to help you and you would need to find someone that does arbitrage to learn the secrets in how to trigger higher paying ads and what works in terms of back-end.

Oh if you don't like me talking about "gaming the system" then I would love to play blackjack with you, I'll be the house and you're welcome to come and loss you money anytime ;)

[edited by: martinibuster at 8:43 am (utc) on April 18, 2009]
[edit reason] [webmasterworld.com...] [/edit]

silverbytes

6:12 pm on Apr 17, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thank you. I'm not talling about tips that you can read in a forum or book. I wonder if they care of adsense account and get real results.

silverbytes

6:24 pm on Apr 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A based on results percentage fee would be nice

Broadway

7:01 pm on Apr 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm in the process of completing a site-wide redesign, primarily to reposition Adsense ads. With my new format I've been able to increase CTR by about a third. Also, because I've given ad positioning some priority, the ads that are clicked are the better paying ads, hence my eCPM is up strongly also.

I didn't give into making my site more spammy. In fact, just the opposite in my opinion. I've gotten rid of Adsense blocks that don't produce. And my increased Adsense earnings have made it so I can get rid of some other types of advertising programs that were spammy. And, by the way, my increased CTR must be good for me and the advertisers because I've seen no evidence of a significant Smart Pricing effect.

To make improvements you need to get down to fundamentals. You need to know the Adsense Heat Map. You need to make every ad position a Channel so you can monitor it. You need to know site visitors (bounce rate, the way they navigate your site) and design for that. You need to think in terms of where are the visitor's eyes when they are on your page, or how to redesign your page so you bring their eyes to the location you want.

It's all about fundamentals. I'm kicking myself for not have created a redesign sooner.

rash

8:11 pm on Apr 20, 2009 (gmt 0)

10+ Year Member



And techniques differ for every site, no matter how similar two sites may look or be.

netmeg

8:26 pm on Apr 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thank you. I'm not talling about tips that you can read in a forum or book. I wonder if they care of adsense account and get real results.

Frankly, if they were that good at AdSense, they'd be doing it themselves (and taking 100%) rather than consulting for you and taking a percentage.

If I were you, I'd start with the sites mentioned above. That will give you far more than you'll get anywhere else.

silverbytes

10:46 pm on Apr 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Frankly, if they were that good at AdSense, they'd be doing it themselves (and taking 100%) rather than consulting for you and taking a percentage

Sounds logic, but if that is true then no consultants at all (in any sector) would exist and that is not true.
No SEOS either (they would be all working for themselves) and so on.

Green_Grass

9:48 am on Apr 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would suggest ( YMMV )

One ad block above the fold
One adlink ..maybe at the end of the page.
Some testing with cols and placement.
Strategic use of the competitive filter
..and then just wait..
adSense likes stability. Once everything is stable ..the EPC normally starts to go up very slowly..and you start getting better ads as the algo seems to assign a 'value' to your site / page and serve ads..

However, at times if the page is not 'deemed' to be converting ..for example lots of free useless info, use of the FREE word liberally etc..you will see no improvement, whatever you do.

also, I have noticed if the site is targetted towards the so called 'high paying' keywords.. it will most probably fail to get a decent EPC.. This maybe, because of excess competition or simple G assigning some negative rating to the site.

My little experience may help..Cheers.

FattyB

10:15 am on Apr 21, 2009 (gmt 0)

10+ Year Member



You could try Yieldbuild. I just started using them this last few days, so too early to tell if worth it. But they will try to optimise your Adsense results and set different networks to compete. EG if you had a text spot and accounts with Yahoo and Adsense or a text and/or graphic spot with Adsense, Yahoo, Tribal Fusion, etc.

They will also show ads from Microsoft's new publisher network setup, if you qualify.

Might be worth a look.

James

PS Should say they take 3% of impressions.

[edited by: FattyB at 10:18 am (utc) on April 21, 2009]

signor_john

2:25 pm on Apr 21, 2009 (gmt 0)



The trouble with the consultant approach is that your problems may have nothing to do with AdSense per se--they may have more to do with your topic, your audience, and the impact of economic conditions on the behavior of your specific audience. Trying to squeeze the last possible dime out of AdSense on your existing site(s) may be like slapping Band-Aids on wounds that won't heal: It may slow the bleeding a bit, but it won't cure the underlying problem.

skweb

3:23 pm on Apr 21, 2009 (gmt 0)

10+ Year Member



<<if they were that good at AdSense, they'd be doing it themselves (and taking 100%) rather than consulting>>

Agree with Netmeg. During last 5 years with AdSense and having made it a six-figure business, the last thing I want to do is to tell anyone else how to do it. I have learned a lot after enormous research and trial and error and it would be stupid to turn into a consulting business. The so-called consultants are targeting "clueless" publishers.

silverbytes

4:08 pm on Apr 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The so-called consultants are targeting "clueless" publishers.

No problem with that as long as they produce results, do they?

netmeg

4:56 pm on Apr 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Good luck.

signor_john

5:26 pm on Apr 21, 2009 (gmt 0)



No problem with that as long as they produce results, do they?

Who's "they"? AdSense consultants are likely to represent as broad a spectrum as SEOs do, from wannabes and charlatans to geniuses. The trick is to find one of the latter, not one of the former--and that's easier said than done.