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But we did leave the interest based ads enabled on our site(s) we we'll see. We have pretty steady earnings from day to day, so if there is any substantial change we should notice it within a few days, or by next week.
Statistically speaking, few if any of the folks on this thread have been served ads targeted through interest-based advertising yet. Those who have probably wouldn't see a noticeable affect on today's earnings.
I think it's important to stress that interest-based advertising is a long-term investment. Over time, we plan to offer it as a solution to more advertisers, and the net effects should be positive for advertisers, publishers, and users. You're not going to see a sudden, dramatic effect on earnings, but over time, most publishers will feel the benefits.
There are a lot of levers you can pull that can help your earnings (optimizing your site's ad placements, using Google Webmaster Tools, analyzing the performance of your channels, etc). But doing something like opting out of interest-based advertising won't do anything in the short term, and in the longer term, you'll probably lose out on revenue opportunities.
But doing something like opting out of interest-based advertising won't do anything in the short term, and in the longer term, you'll probably lose out on revenue opportunities.
I can live with the lower income. In fact this program has me actually thinking about pulling AdSense off my site entirely. The money is good, but still, I so dislike the idea of ads that stalk surfers that I'm seriously looking for alternatives and/or trying to decide if I'm willing to just give up the cash.
I especially dislike the idea that I can't stop G from showing these d... ads [google.com] on my site (unless I drop out of the AdSense program completely).
Even if you choose to opt out of displaying ads based on interest categories, your site(s) will continue to show ads based on user interactions with an advertiser, such as visits to advertiser sites.
At least I can supposedly stop them from using info gathered on my site to decide which ads to show my visitors on the ext site they go to.
You're not going to see a sudden, dramatic effect on earnings, but over time, most publishers will feel the benefits.
Some time back Chitika turned to ( a behavioral ) form of ad display and from what I have heard, many publishers lost out when they changed over.
Kudos to Google for allowing us to make our own choices by opting out(they'd be shooting they didn't. I am sure some publishers may benefit from this depending on the their visitor makeup. However I do know that I am not one of those 'suited' publishers.
[edited by: Scurramunga at 10:48 pm (utc) on April 9, 2009]
opting out of interest-based advertising won't do anything in the short term, and in the longer term, you'll probably lose out on revenue opportunitiesIf some of the other past programs (eg referrals, video ads) are anything to go by. I'd have to say (with all due respect): Sorry, but I dont think so
With so many factors involved, it is unlikely to be a generalized good or bad feature. Like all options in the AdSense program, it will require testing on individual sites to see if it is beneficial?
I'm not taking anyone's word for it, including G's.
Historical programs may not necessarily be a good indicator of the success of this interest based advertising.
I tend to agree - Google spent $3.7 billion on DoubleClick. I don't think they would have spent that type of cash without seeing an advantage. It isn't like YouTUbe or something else that had a potential revenue stream - its model IS a revenue stream.
If you have advertisers wanting branding - and willing to pay X amount of money for display ads - it is only natural they'd be willing to pay more for better targeted display ads. This is very scalable, unlike referrals.