Forum Moderators: martinibuster
I'm trying not to get my hopes up, but I'm thinking maybe this "interest-based ads" thing could be really good for this site. Anyone else have high hopes for next Wednesday?
As for Adsense figuring out what the page is about, I've got a site with a range of topics and haven't had any issues. Make sure your titles, headings and subheadings are really specific to the page, also the meta tags (not sure if meta tags are used, but headings and titles definitely are).
You could also try section targeting. I use the weight=ignore for navigation and anything on the page that isn't relevant to that page's content, and have found the ads to be pretty well matched.
The way I read it is that the interest based ads would...
According to Google, interest based ads are already in use. The new feature is interest based ads that are drawn from categories based on interests of the visitor.
As I've written previously, the success or failure of that is going to depend on how Google structured the categories.
For most publishers, I don't think you're going to see an impact, positive or negative, that can be attributed to the new ads based on interest and drawn from categories.
There will no doubt be threads started here soon after April 8 where some will claim a positive result and some will claim a negative result. But assumptions aren't anything new around these parts.
FarmBoy
they absolutely are, i've seen ads on sites (not mine) which are certainly on the topic of previous google searches i have made and are totally unconnected to the topic of the page i'm viewing
How effective it is I can't say but it is one of several generally accepted ways of targeting ads -- the major categories being contextual, behavioral and demographic.
Through the Ad.com ads on my site I regularly see ads for the types of things I are always shopping for -- computers and accessories, newsletter distributors, VoIP providers, etc.
It's probably as valid a method as the other two, and maybe more so. By adding it to the mix, Google is simply expanding the AdSense footprint and broadening its appeals to advertisers who want something more than contextual advertising.
It's a perfectly rational thing to do but there's no reason to think there will be a thunderclap followed by skyrocketing CTRs, etc.
It's a perfectly rational thing to do but there's no reason to think there will be a thunderclap followed by skyrocketing CTRs, etc.
If you had thousands of visitors per day to a page about Mardi Gras, displaying ads about Nintendo Wii's, you might hope for a thunderclap or two.
Anyone expecting great things from "Interesting" AdSense Ads?
Why should I be interested in ads about a topic I was interested in yesterday?
I would be interested in ads about the topic I'm interested in (and reading about) right now and think many people will think similar.
I expect "Interesting" AdSense Ads to be a failure.
Why should I be interested in ads about a topic I was interested in yesterday?
I wish I could turn it off completely and permanently.
Edit:
Hmm, I can actually, can't I. It would cut the revenue of the sites in half, but it would free up space to do other things that are less risky that running doubleclick ads (which is basically what they are integrating into adsense).
I can't loose the feeling that if they regularly keep pushing me to where I start to think I need to switch away from them, that maybe I'd better start to find alternatives that don't press my buttons as much as adsense does.
[edited by: swa66 at 11:21 am (utc) on April 4, 2009]
If my visitors aren't interested in the interesting ads they'll not click them. My account will be seen as under-performing (in much the same way as an image gallery might not attract clicks) so it may not attract decent on-topic ads.
I don't expect Google's revenues or advertiser's costs have dropped quite so much as my revenue over the last year, so I don't trust any new features to be of any benefit to me.
If you had thousands of visitors per day to a page about Mardi Gras, displaying ads about Nintendo Wii's, you might hope for a thunderclap or two.
I can see behaviorally-targeted ads being a real boon for certain types of sites, such as news sites. Let's say you've got an article about the war in Afghanistan. That topic isn't likely to attract valuable contextual ads, but if tracking data indicates that a reader of that article is an electronics aficionado, an ad for smart phones or a new generation of Netbooks might catch his eye.
This was probably just a routine survey of random publishers who opted-out, but it makes me wonder how many publishers, as a percentage of all publishers, are opting out.
Anyway it's nice to know that they are at least attempting to get a better understanding of why publishers opt-out (which was the reason given for the call).
