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Linking Adsense/Analytics - bad idea?

     
10:07 am on Mar 31, 2009 (gmt 0)

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Is it a good or bad idea to link Adsense/Analytics?

1. can it damage a website?

2. does it give Google to much power to know how much money you earn? E.g. they could find out to charge money in the future for their services by knowing how much you could afford? ;-)

3. they could reduce your Google traffic by knowing how much "money" they are giving away to you for free

10:15 am on Mar 31, 2009 (gmt 0)

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I'm very skeptical, I once put Analytics on my sites, that was last year in February around, as soon as I did that, traffic was down (after a week or so), maybe just coincidence, although I don't believe in coincidence, when traffic numbers are very stable and suddenly drop.

It is for me a big risk, I don't want to lose my earnings or traffic. Google's power would be infinite, they would then know EVERYTHING about your site, your traffic, your earnings etc.

And also it makes websites slower, that's also a reason why I don't like it.

10:25 am on Mar 31, 2009 (gmt 0)

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Putting Analytics on a website is one thing, linking Analytics to Adsense another.
10:43 am on Mar 31, 2009 (gmt 0)

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>Putting Analytics on a website is one thing, linking >Analytics to Adsense another.

I don't need to put a code on my website?

2:51 pm on Mar 31, 2009 (gmt 0)

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I'm also feeling cautious about it.

You can split it. I have my Analytics linked to Adsense, but created a separate profile where they don't link (not using the main default profile).

I don't quite lick Analytics, it also makes the sites slower and I think it gives Google too much information so I will take the code out in a short time.

2:54 pm on Mar 31, 2009 (gmt 0)

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I linked but not getting good data out of it, is there a way to de-link?
4:09 pm on Mar 31, 2009 (gmt 0)

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Google already knows how much money you earn from them - they're the ones paying you.

I personally have not seen any downside at all in linking my AdSense to my Analytics (and my traffic is running about 150% of what it was this time last year)

9:29 am on Apr 14, 2009 (gmt 0)

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...yes but they do not notice how much you earn with Traffic that is "low quality" and bad for Google as a search engine. So if Google does not rank your for inefficient keywords, their search engine is better for the user + the save money!
10:14 am on Apr 14, 2009 (gmt 0)

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My opinion is that nothing changes.

Google already has all the data and you can be sure that they're analyzing every bit of it.

The "linking" is already there, you just don't see it until you activate it in your account.

2:52 am on Apr 17, 2009 (gmt 0)

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I believe noting changes as well. At least i did not feel any changes for my site.
7:11 am on Apr 17, 2009 (gmt 0)

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Not going to link here. Google may have all the data , but why make it easy for them to spy on you.

Data is one thing, making use of it, productively and easily is another issue.

8:10 am on Apr 17, 2009 (gmt 0)

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I'm very skeptical, I once put Analytics on my sites, that was last year in February around, as soon as I did that, traffic was down (after a week or so), maybe just coincidence, although I don't believe in coincidence, when traffic numbers are very stable and suddenly drop.
Had same experience, after trying analytics once.
I guess if you receive only natural traffic (via search engines) and your bounce rate is very high, they definetly bann you here,
9:56 am on Apr 17, 2009 (gmt 0)

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These seem conspiracy theories to me.

As I said, I really don't think Google need YOUR linked account to compare Adsense and Analytics data.

They already compare traffic and adsense data of your site. They even compare it with advertiser's sites data (to calculate smartipricing for example), so the linking is already there, you just don't see it.

6:33 pm on Apr 18, 2009 (gmt 0)

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Google only knows what you are serving them. ie, what pages carry their adverts.

They do not however know anything about the pages that carry YPN, CJ, or third party ads.

By adding analytics you give them that knowledge. If I were Google, this would be very useful information to me, because I would then know how important I was to a publisher.

If only 10% of ads being served on a site are adsense, then adsense is being used as nothing more than just filler, indicating that google is not that important to the publisher, thus as google, I would want to take a smaller commission, in order to encourage them to use me more. ie i would have something to gain by lowering my commission.

If 90% of a sites ads are adsense, then it indicates that google is their main source of revenue. As google, I would take a larger commission, because I could. ie the publisher couldn't afford to drop me. Especially considering that they have too small a sample size with other advertisers to know that their comission had been cut, versus market trends.

I could then track and see how this effected their percentages. If they continued to use me at 90% I could then take a larger commission, and so on, until I found the balance between how much I could charge and losing market share with the publisher..

It would not be terribly difficult to program a bot to handle this automatically across all publishers.

Not a conspiracy, just smart business.

6:37 pm on Apr 18, 2009 (gmt 0)

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I do the very same thing only in reverse. Our software tracks cpm across all our advertising sources, and serves those which are performing the best for each page.

Thus, if Google increased their commission on us enough, all our ads would automatically shift to YPN, CJ, or someone else.

Again, not conspiracy, just smart business.

8:04 pm on Apr 18, 2009 (gmt 0)

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i think it's worth doing if you've got tons of pages.
if you've got too many pages to cover with just URL channels, then it's pretty handy seeing which pages convert the best and which ones don't do anything. it's a lot of work getting that simple piece of data otherwise.

but i had a bad experience with analytics in the beginning. i think if you've got a very low traffic site then there's no benefit in advertising that fact to google. i swear i suffered when i put it on, and had to take it off, although of course it might have just been coincedence. but now i'm doing better i put it back on again and everything is good

1:03 pm on Apr 19, 2009 (gmt 0)

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The theory that by using Analytics you can give Google the ability to fine-tune their commission percentage doesn't apply in my case. Since I linked Analytics and AdSense, my EPC has gone up--and I should be a prime candidate for Google to cut my commission.
1:38 pm on Apr 19, 2009 (gmt 0)

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You guys are to funny, by having the AdSense code in your pages Google has your Analytics, end of story, bottomline..
3:32 pm on Apr 19, 2009 (gmt 0)

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I guess if you receive only natural traffic (via search engines) and your bounce rate is very high ...

I have little doubt that Google has for years been measuring how frequently a user clicks a link in the SERP then quickly hits the back button and clicks another link. Surely this would be a smart way to adjust SERP rankings, and requires no Analytics.

9:32 pm on Apr 23, 2009 (gmt 0)

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Drall

As my post makes clear, this is not the case at all. Google only has information about any impressions where you serve their ads. they have no idea about how often you serve pages without their ads. ie, how often you serve ypn, instead of adsense ads, etc.

Placing analytics on your pages give them that crucial piece of information, which is in reality the most important piece of information.

It is not conspiracy. honestly, I would be disappointed if they didn't track trends, and base commissions on them. It would indicate that they are not very good businessmen, and that we are all ultimately doomed to have to find another cash cow.

1:32 pm on Apr 24, 2009 (gmt 0)

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During March our adsense earnings had improved, not quite what they were pre October 08 but definitely better and improving steadily.

I decided to add google analytics and link it to adsense so I could get a better idea of which pages/type of content performed the best, from that point of view analytics was extremely useful but 24hrs after linking the two our adsense earnings took a complete nose dive.

This is (I hope) most probably complete coincidence but after 4 weeks (and after reading this post) I've decided to remove the analytics code. If adsense earnings start to improve I'll let you know :0)

8:44 pm on Apr 24, 2009 (gmt 0)

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There are many users who are from google team on webmasterworld.. will apprecaite if they comment on this thread ?
This will definetly remove the fear from our minds as a publisher.