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Wasn't eCPMs suppose to be higher after Clickable Area?

     
2:10 pm on Mar 19, 2009 (gmt 0)

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Is it me, or something is wrong here :) when Adsense implemented the New clickable area, you know like before you could click anywhere on the ads, now you can only click on the title or url, after that CTR went down the toilet, but I was expecting the Pay per Click to be higher but damn, just like the clicks rate, the pay per click has taken a big nose dive lol. Is it something wrong with this theory or is just the my site sucks.

PS: Yeps I know some has not suffer this, but is just I find it to be weird, that the new clickable are has had an negative affect on the price per click, when in theory it should have a positive effect.

2:16 pm on Mar 19, 2009 (gmt 0)

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It's had a big positive effect on EPC for my site. It obviously hasn't helped CTR, though.
6:11 pm on Mar 19, 2009 (gmt 0)

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Here's some food for compost:

Can you imagine how much lower the eCPM could have been today if they didn't limit the clickable area..

6:35 pm on Mar 19, 2009 (gmt 0)

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Can you imagine how much lower the eCPM could have been today if they didn't limit the clickable area..

Agree with that.

Clickable area change was one modification that actually was good and I was happy to hear about (often the case has been the opposite).

7:33 pm on Mar 19, 2009 (gmt 0)

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Clickable area change was one modification that actually was good and I was happy to hear about (often the case has been the opposite).

I'm happy to hear it. :)

I'd like to add two things to this conversation:

1. The plan for this feature was to help publishers by bringing better value to advertisers and a better experience to users. In other words, advertisers pay for fewer accidental clicks (which they are happy about) and users have better interactions with the content on your site (which they are happy about). Introducing non-clickable backgrounds has been good for both advertisers and users, and publishers benefit when advertisers and users are happy.

2. It's not always easy to tie specific changes in your stats to a particular product change in AdSense. If you are seeing changes (up or down) in your stats or earnings, non-clickable backgrounds might be a factor, but there are a lot of other things that could be happening. I'd be careful about attributing too much to any one thing.

ASA

9:18 pm on Mar 19, 2009 (gmt 0)

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Like signor-john, I've seen a rise in EPC that may or may not be attributable to that change.

When, exactly, was that change made?

9:33 pm on Mar 19, 2009 (gmt 0)

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I believe it was in November 2007 (another reason that it might be difficult to attribute today's stats to this change).

ASA

3:34 pm on Mar 20, 2009 (gmt 0)

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I think it was January 2008. The change was a good idea, but I really expected the CPC to rise -- at least a little bit. What it did instead was remain unchanged, and after that slowly decline to even lower levels in late 2008 and early 2009, that is right now. Wonder how much of this is due to the Crisis...
5:23 pm on Mar 20, 2009 (gmt 0)

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Interesting. I saw a decline in CTR on my site, a gradual one, that hit bottom before Nov. 2007 at about half what it had been in 2005 and 2006. Then EPC started to rise in March of last year, and ended up at about twice what it had been by Sept. The net effect was that, after a dip in 2007, income went back up to previous levels and has more or less stayed there...