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link to Googles case study: [google.com...]
Of course I was interested and I checked out the site but it has 6 regular ad units placed on almost all articles.
I'm only able to place 3 + other types of units, how can you place 6 ?
edit: 6 ad units on most pages, not 5. And if 6 isn't allowed for everyone else why is this a case study?
[edited by: JS_Harris at 12:30 am (utc) on Mar. 14, 2009]
Actually raises an interesting discussion as to how many ads you really need to be effective -I've always thought that one or two carefully placed ads are more effective than a splattergun approach. The best test for the value of a webpage is how it would look if all the ads were removed.
Whatever is happing it's pretty slick.
You'd think it'd be possible to monetize that site with just 3 Adsense ads, and perhaps a link unit or two (i.e. using what the rest of us is allowed to). Is this greed or necessity, I wonder? I find the link unit in the navigation bar to be rather deceiving.
Having said that, the pages where he is apparently allowed to use up to six ad units are generally quite long, so it's not as if he's stuffing all of his pages with them. Well, maybe a little bit.
All in all, a bit strange for a site that Google Adsense continues to put in the spotlight as an example of a good publisher.
I think he's done a very good job at creating the perfect MFA. His content is of good quality and the ads, although many, are not too intrusive. IMHO, this site shows how ads can complement a site experience and also teaches us something about placement. I bet he's done his testing rounds.
Considering the amount of AdUnits, it looks surprisingly clean (=not spammy).
That's what I mean by learning a lesson or two about placement. If you do it right, you can add as many ad units as you want. I doubt it's worth it though, since the lower ad units will definately be very poor CPC-wise. Not only that, they might even be off-target on certain pages.
I have used the site many times. But since I am looking for specific info, I have never clicked an ad.
When you first see the switch you do have to pause for a second and wonder if the ad is content.
It's a quality site content-wise no doubt, but it rubs me the wrong way as a Google case study promoting "how good google adsense is" because nobody can duplicate those results without special treatment. It is using special google provided ad code to get the 8 standard ads per page.
[edited by: JS_Harris at 10:13 am (utc) on Mar. 15, 2009]
Maybe it's time for the site to move on from the case study pages though, it has earned hall of fame status by all measures. It's outgrown being a case study for sure, nothing about the site can be duplicated without a 20 year+ investment imo.
Please keep in mind the ads you see at my web site often are the solutions to your problems. The exact products and services you need are right in front of you, and you might be ignoring them. Always scan the ads to see if they have what you need.
Since it's a case study does that mean I can ask for people to click too ?
It just doesn't belong as an adsense case study in any way, we can't repeat anything he's doing from how many units he's placed to how he tells people to check them out.
It doesn't get more misleading (or depressing when you're looking for official advice). I'd love to get more information about what the case study is testing.
edit: at 1:22 of the owners youtube video on the google case study page you can see a classic MFA layout being promoted. You can't see any content whatsoever as the page scrolls... is this ok "in certain cases?".
[edited by: JS_Harris at 4:22 am (utc) on Mar. 18, 2009]
I just counted the ads again. There are 8 units on one page, not 6 lol
If you check the code you see 8 instances of GA_googleAddSlot, you're right.
I don't think we're allowed to place two google powered search units per page like that site is either...
[edited by: JS_Harris at 5:13 am (utc) on Mar. 18, 2009]