Adsense Income Per Page Impression

At what amount would you be happy?

[J_Evans]

After working with Adsense and the whole website deal for going on three years I am begining to wonder if I am realistic as to what I expect. Like everyone one else I could always use more traffic and of course want more income. My question to everyone is at what amount per page impression would you be happy with your Adsense income? This would not include any other income and I am not asking what you make just at what point would you be happy. Thanks for your input.

[edited by: J_Evans at 8:14 pm (utc) on Mar. 12, 2009]

[johnnie]

Amount per impression means nothing if you don't factor in the acmount of impressions you're getting. I'd rather get $0.01 per impression and get a million impressions than get $1 per impression with one thousand impressions.

Fancy metrics mean nothing if you don't make the numbers work for you.

[Sally Stitts]

Let's say you average 25 cents per click.
Let's say you average 10% CTR.
That would be 100 clicks per 1,000 PPC ad servings.
1,000 PPC ads would give you $25.
An equivalent CPM replacement ad would pay 2.5 cents per impression.
I have never seen a CPM ad that pays that much. It is usually around $1 eCPM, which is 0.1 cents per impression.

***Each individual must calculate an equivalent eCPM for their situation.***

Let's say you average 10 cents per click.
Let's say you average 5% CTR.
That would be 50 clicks per 1,000 PPC ad servings.
1,000 PPC ads would give you $5.
An equivalent CPM replacement ad would pay 0.5 cent per impression. In this case, maybe CPM ads STILL might not be for you.

I cannot understand why anyone would choose CPM ads over PPC ads. Unless -
* Your PPC ad targeting is hopeless
* Your PPC CTR is hopeless
Both of which would suggest that you may have other problems. Because Google has been really good at PPC targeting.

[edited by: Sally_Stitts at 7:06 pm (utc) on Mar. 13, 2009]

[BillyS]

johnnie - Didn't you just do exactly what the OP asked you not to do?

J_Evans - Why not just ask what eCPM everyone would be happy with? It's the same question.

[dataguy]

In my sector, $10 page CPM is the average. The highest I've seen was about $23.00 for page CPM. I'd be happy half-way between the two, but I haven't seen that amount in months.

[purplecape]

I'd be happy with an eCPM of $5, but I am making considerably more than that. So I guess you'd say I'm very happy.

[johnnie]

Ahhh... I misinterpreted the point of the question. Sorry about that.

[J_Evans]

What I was trying to ask is I guess is what you really expect out of Adesnse for the amount of time you put into it. I realize some of us work a moderate amount of time and make good money, some work moderately and make moderate money and some work hard and make great money, I am just starting to think that maybe I expect too much. Thanks for the input.

[zett]

Anything north of $10 eCPM would make me very happy. But I understand that this is completely, hopelessly unrealistic with Adsense (on my sites). I have been below $2 eCPM since the economic woes began, and the trend is down, not up.