Welcome to WebmasterWorld Guest from 34.201.121.213

Forum Moderators: martinibuster

Message Too Old, No Replies

Back to text ads only

     
2:16 pm on Feb 5, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


I'd only been using AdSense text ads since the beginning (five years now). After seeing a decent image ad on a related site about a week ago I decided to give image ads another chance. The result has been a pretty significant decline in clicks/earnings since enabling the image ads so as of today, it's back to text. Come to think of it, I don't think I've ever seen image ads on Google - hmmm.
3:33 pm on Feb 5, 2009 (gmt 0)

Senior Member

joined:July 3, 2008
posts:1553
votes: 0


Come to think of it, I don't think I've ever seen image ads on Google - hmmm.

Google could make a ton of money with display ads ("image ads") if it were a player in that market. But it isn't--or at least not yet, if we're to believe an ADVERTISING AGE article [adage.com] from the other day that said:

For all its effort thus far, Google is still a nonplayer in display, and earns 99% of its revenue from search, while Yahoo dominates 33% of the $7.1 billion U.S. online-display market, according to eMarketer.

As far as AdSense is concerned, page-targeted CPC ads have always been the main event, and "imaage ads" aren't contextual. Also, while some niche publishers and vertical ad networks are doing well with display ads, online CPMs for most sites (even name-brand media) are pretty awful these days. So it stands to reason that "image ads" shouldn't bring in much money for the typical AdSense publisher's site.

3:37 pm on Feb 5, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 2, 2007
posts:130
votes: 0


Very interesting results Play_Bach - how long did you trial image ads for, the whole week?
3:45 pm on Feb 5, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> how long did you trial image ads for, the whole week?

Yup. Just turned them off this morning (I checked my logs and actually it's been two weeks since enabling the image ads. A 40% pay cut? That's enough 'testing' for me!).

[edited by: Play_Bach at 3:49 pm (utc) on Feb. 5, 2009]

10:37 pm on Feb 5, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 31, 2006
posts:1312
votes: 30


I've had image ads enabled for as long as I can remember. Please let me know if your revenue goes back up as a result of going back to text ads. I might do the same since my revenue seems to be in a slump right now.
11:20 pm on Feb 5, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 18, 2005
posts:1862
votes: 86


I think whenever we do some changes with Adsense, you have to give it some time until it figures out what is profitable or not. I was thinking a few days, but if you tested it for a week, yeah, that should be enough.

Sometimes a new advertiser comes in and target your site, so for one day your revenues might suck until Google decides that they need to pay more to compete with your regular advertisers.

12:52 am on Feb 6, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts: 3062
votes: 6


Just started a test.

I have:

300x250 in the navigation left from the content
336x280 below the content

I noticed several time the same graphic ad in both places.

So I changed now the 300x250 block to text only

3:32 am on Feb 6, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> I think whenever we do some changes with Adsense,
> you have to give it some time until it figures out
> what is profitable or not. I was thinking a few
> days, but if you tested it for a week, yeah,
> that should be enough.

I agree it's important to allow enough time to make an informed decision regarding an AdSense product. That said, if you start losing money shortly after changing something in AdSense, you might want to reconsider reversing that change as soon as possible and going back to where you were before. While greener pastures may exist, it's been my experience that AdSense moves very slowly when it comes to changes. You can easily wind up taking a bath for quite awhile waiting for a boost in your AdSense earnings thanks to some 'improvement' you made.

[edited by: Play_Bach at 3:50 am (utc) on Feb. 6, 2009]

4:50 am on Feb 6, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 19, 2002
posts:3454
votes: 0


Just a hunch, but I would think that a site with a lot of CPM bidders would do well with image ads, because that is what I would prefer as a CPM advertiser.

I always turn off image ads January-April to avoid having tax related CPM ads show up. Even if they do make me money, I hate seeing them and having them associated with my site.

5:09 am on Feb 6, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> Just a hunch,

That's the fundamental problem. Without the tools needed to make an accurate statistical assessment, all we can do is speculate. Accordingly, I pay attention to the bottom line (mine that is!) as that's one metric that makes sense.

[edited by: Play_Bach at 5:15 am (utc) on Feb. 6, 2009]

12:23 am on Feb 7, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 20, 2004
posts:2377
votes: 0


We have always done better with just text ads. Like some of the others have experienced, we just seem to lose revenue whenever we give them a shot again (image ads).
3:07 pm on Feb 7, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> Please let me know if your revenue goes back up
> as a result of going back to text ads.

Yes, earnings are going back up. Haven't reached the same level they were at before I added the image ads, but they're close.

[edited by: Play_Bach at 3:29 pm (utc) on Feb. 7, 2009]

7:49 pm on Feb 7, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts: 3062
votes: 6


I run now a test since 2 days.

At some domains AdSense 300x250 block in navigation text only,
other domains text and pic.

Until now no significant difference

10:12 am on Feb 8, 2009 (gmt 0)

Full Member

10+ Year Member

joined:June 4, 2005
posts:206
votes: 0


Results differ from site to site. The only way to know what's best for you is to experiment. I recently added some image-only ads, for example, and they're my best paying channels.
2:19 pm on Feb 8, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> I recently added some image-only ads, for example, and they're my best paying channels.

How did you do that? I only see two options:

Display text ads only in all ad units
Display text and image ads in all ad units

2:23 pm on Feb 8, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts:3062
votes: 6


How did you do that? I only see two options:

At every single ad block are 3 options, the last is image ads only

2:27 pm on Feb 8, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> At every single ad block are 3 options, the last is image ads only

Yes, I see that. But in the MyAccount tab, there's only two:

Ad Display Preference [edit]

7:29 am on Feb 9, 2009 (gmt 0)

Full Member

10+ Year Member

joined:June 4, 2005
posts:206
votes: 0


That's just the default setting. The individual ad settings override that.
5:56 am on Feb 10, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


Earnings the last couple of days normal again - yippie!
8:42 am on Feb 24, 2009 (gmt 0)

New User

10+ Year Member

joined:Feb 24, 2009
posts:4
votes: 0


I did the same test once on 2 of my websites. Switched them both to text and image ads. Within a day my earnings indeed dropped by around 50%, and my bouncerate for those websites went up with 20%.
Seems like alot of people looking for textual information, do not like the image ads.I suppose it works better on a more graphical site, such as a gaming site or something.
11:35 am on Feb 24, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 16, 2006
posts:160
votes: 0


I've always found image ads are a waste of space on my sites, I don't even bother trying them on new ad units/sites any more.
1:13 pm on Feb 24, 2009 (gmt 0)

Full Member

10+ Year Member

joined:Nov 20, 2003
posts:307
votes: 0


I've always used image/text ads. Reading this thread, I gave text only a shot for a while.

End results
CTR: up 30-40% (over normal, not total!)
EPC: down somewhat
eCPM: bottom end of normal range

Basically I had more clicks, and SLIGHTLY less money. So, I'm back to letting it decide what to show and my eCPM is at "normal" levels (which frankly suck lately, but that's besides the point...)

5:56 pm on Feb 24, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 22, 2005
posts:3062
votes: 6


I test it now since February 6th.

But no significant difference between
the channels with text+image and the channels with text only

6:26 pm on Feb 24, 2009 (gmt 0)

Preferred Member

10+ Year Member

joined:Nov 1, 2007
posts:436
votes: 0


I have tried images and quickly untried them for the same reasons given.

For all the calls for us to diversify against Google's unreliability it is interesting to note that Google themselves have been unable to diversify and remain a one trick pony. A common theme among internet companies.

2:11 am on Feb 25, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 18, 2005
posts:1862
votes: 86


remain a one trick pony

One hell of a trick. Top of the search industry, top of the contextual ads industry. Are gas companies one trick ponies because all they do is sell gas?