Google SERPs and AdSense

See Brett's "featured homepage discussion" about AJAX

[signor_john]

In a "Featured Homepage Discussion," [webmasterworld.com] Brett Tabke describes a Google experiment that could lead to the following scenario:

Imagine, just mousing over a result on a serp, and having that result open up further and further - showing you more-n-more information from that site.

This could be a game-changer for AdSense publishers:

1) Sites with useful content and effective page design would be at an advantage in the SERPs.

2) Sites that were designed as AdSense platforms (such as those that display three ad units above the foldt) would see their Google search referrals and AdSense revenues shrivel.

If you haven't read the thread, now is a good time to do so:

[webmasterworld.com...]

[signor_john]

I wonder how many of the webmasters here would welcome the mouse-over preview that is being discussed in this topic?

I would. It would be being an author who's been given an end-cap display at Barnes & Noble or W.H. Smith instead of just a text listing in BOOKS IN PRINT or a publisher's catelog.