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Adsense CTR + Screen Resolution

Difference In CTR For Screen Resolution In Adsense.

     

wiseapple

4:11 pm on Jan 31, 2009 (gmt 0)

10+ Year Member



Greetings,
Via Google Analytics I noticed that my earnings and CTR declined as the users screen resolution went up.

Ex: 1024X768 Gets best CTR - 1280X800 goes lower.

Has anyone else noticed this? If so, what have you done to resolve problems with higher resolutions?

Is it just that the ads are much more noticeable at 1024X768?

Your thoughts, ideas, and help is appreciated.

ken_b

4:59 pm on Jan 31, 2009 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If possible, put your ads within the 1024x768 area, even if you build for a larger window.

For the most part, I keep my ads at least partially visible in the area that would be above the fold in a 800x600 window.

adamxcl

5:35 pm on Jan 31, 2009 (gmt 0)

10+ Year Member



I did a quick design change that makes the page look better as a whole but it pushed my main ad block lower, almost out of the 800x600 window. CTR plummeted in half for the lowest three days in years. I've cringed as I let it run as long as I could for a good test. Now I'm reversing the change to see what happens, just so I'm confident of the real result and reason.

greatstart

10:24 pm on Jan 31, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I recently upgraded my PC monitor to a 22" wide-screen with a 1680x1050 screen resolution, and I can see many sites with AdSense blocks now "above the fold" where as before on a 17" 1024x768 monitor were "below the fold".

I recently decided to redesign one of my sites using my 22" monitor, and I bet many users who are still using smaller screens, have to scroll to see the ads, resulting in a lower CTR for me.

adamxcl

1:59 am on Feb 1, 2009 (gmt 0)

10+ Year Member



Continuing my little test, I bumped the ads back up last night. Though only one day, the CTR on those sections nearly doubled back into previous range.

So it comes down to a design I prefer or money.

wiseapple

3:35 am on Feb 1, 2009 (gmt 0)

10+ Year Member



While we are talking about screen resolution and CTR - anyone interested in discussing why different browser get different CTR? I notice that IE gets a better CTR than Firefox.

The ultimate user for me is someone at 800X600 on IE. If everyone used this, I would have a great CTR!

koan

7:12 am on Feb 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The ultimate user for me is someone at 800X600 on IE.

Adsense works better on newbies than web veterans or technophiles.

Leonard0

8:51 pm on Feb 1, 2009 (gmt 0)

5+ Year Member



One factor to consider is that people with large screens or who run FF may be more net-savvy and less likely to click ads.

eeek

4:58 am on Feb 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it just that the ads are much more noticeable at 1024X768?

Well, the ads will be larger.

vero

4:08 pm on Feb 5, 2009 (gmt 0)

5+ Year Member



With the Firefox browser, it's a lot easier to turn javascript off or on, so maybe more FF users are turning off js