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AdSense and US $ UK Pound Exchange Rate



12:47 pm on Jan 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

1 U.S. dollar = 0.715256419 British pounds


After checking my data for the last few years, one thing I have noticed during THIS economic downturn is, for the last 3 months earnings are less $$ BUT more so even though eCPM and CTR are lower across the board MIB is above par.

Any other UK publishers notice similar

I now run my AdSense desktop widget in 's and update the rate daily


1:19 pm on Jan 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Set that widget to hourly, the rate is now 0.7189, another cent or so down and falling.

Increased $ earning and the $/ rate is making me very happy at the moment but where will it all end up?


4:44 pm on Jan 20, 2009 (gmt 0)

Yep, I've been thinking the same way for a while now...pity my US Dollar earnings are not the same as 2006, wow I'd be quids in:-)

but where will it all end up?

As Corporal Jones was wont to say "Don't panic Mr Mainwaring, don't panic" and Private Fraser "We're doomed, I say. Doomed."


6:04 pm on Jan 20, 2009 (gmt 0)

10+ Year Member

Yep the exchange rate is a welcome bonus at the moment.


6:31 am on Jan 21, 2009 (gmt 0)

5+ Year Member

Yes, stronger dollar does make a difference if you are earning considerable amount and converting into local currency.

Hopefully, Mr Obama can turn around the economy and make $ a stronger one.



4:23 pm on Jan 21, 2009 (gmt 0)

10+ Year Member

If it wasn't for the good (for us in the UK) exchange rate, I think I'd be struggling as my earnings are down and traffic a little too for some reason. I saw $1.37 to the pound earlier today and they reckon it's the lowest for ages.

This year is going to be VERY interesting. I'm currently looking for a 9-5 again though as I can't afford my tax bill, even though it is quite minuscule compared to others... :-(


2:45 am on Jan 22, 2009 (gmt 0)

10+ Year Member

Saw it mentioned on CNBC today when the Pound hit $1.36 that it was the lowest since 1985. I'm sure the down trend will continue. Wonder if we'll get parity?


1:14 pm on Jan 23, 2009 (gmt 0)

10+ Year Member

In the end it will always balance out - if you are in longterm and not looking to make a quick buck.

If you calculate earnings, ctr's, exchange rates etc over 12 months or more, are you really that much better off?

It may be down now but back in the summer it was at $2.02 > 1.

Ups and downs....


10:46 pm on Jan 29, 2009 (gmt 0)

5+ Year Member

Yes this is the one silver lining for UK publishers at the moment. It will soon be eaten up when I head to the continent and convert into Euros!

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