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are people dumb enough?

clicks on google ads

   
8:27 am on Dec 30, 2008 (gmt 0)

5+ Year Member



Nowadays people have become very intelligent. Even non technical people know the methods of ad revenues. What site visitors do is, they see the url in the site ads and they type it in the address bar and reach the target site. they know that if they click on these ads, the site owner earns money. What do u people think about this?
8:57 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"Nowadays people have become very intelligent."

That is a BOLD statement.

BTW, Welcome to Webmaster World.

9:00 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



they see the url in the site ads and they type it in the address bar and reach the target site

To quote my dearly revered aboriginal cousins:

DreamTime

It very rarely happens mate.

9:03 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Oh, then I may not be very intelligent, becuase I clicked a couple of ads y/day, while looking for a specific product to buy? Or maybe I couldn't find the URL easily..

In specific response to your question, the people who worry about the fact that some site owner is making some money of their site if they click an ad, are a little jealous? maybe or maybe they think that a quality website is created only to satisfy the 'creative urge' and to do a free charitable service? or may be it is that GET RICH crowd, who never do seem to succeed in getting rich..

9:17 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmm NO intelligent contributor would subscibe to your policies!
9:27 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I rarely click on any ads, though I have had adsense on my site for a while. But if I do want to visit a site, I won't definitely copy the URL alone or type the URL in the bar, I would just click on it.

In Google search, I first check what I need is in the organic search results, only when I can't find what I needed do I jump to the paid ones really ... and I am sure I am not alone.

9:38 am on Dec 30, 2008 (gmt 0)

5+ Year Member



Google are making $$$millions off people clicking ads and MANY people here are making a living off revenue from people clicking ads. So thankfully for google and for all of us there are enough "dumb" people in the world ;)
9:53 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Why would they bother?

By going to all that trouble, they deprive the publisher, and help the advertiser save money. What makes you think that the average punter hates publishers and loves advertisers?

I'm sure more people search, see a result, topped by a 'sponsored result' from the same site, and choose to click on that, just to make the advertiser pay.

People do all kinds of weird things, but they all tend to balance out to what 'normal' people do.

9:56 am on Dec 30, 2008 (gmt 0)

5+ Year Member



off topic:

vipul are you Indian?
only Indians thinks this way (btw, iam also Indian)

people here knows this fact and instead of clicking, sometimes they copies...but not all times.

when they think, site gives good information, they don't bother clicking on ads which looks interesting to them.

10:11 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"only Indians thinks this way (btw, iam also Indian) "

Another odd Generalization..

I am an Indian and run an adWords campaign to promote my e comm store specifically only in India. I am able to generate thousands of clicks a month from an Indian audience. Infact, big G wants me to keep upping my budget... They say.. we will give you more and more clicks from Indians.. so all Indians may not necessarily not go,, clickity click... but enough do , to make it a worthwhile biz. model.

10:12 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



oh.. and any sarcasm in the above post.. is not unintentional.
11:15 am on Dec 30, 2008 (gmt 0)

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Stats show that large percentage of people find Google by typing "Google" in the search box of the Google toolbar. When they learn to type "google.com" directly at the address bar I start to worry (after that it probably takes couple of years after they learn to press enter after that ;-D).

Plus many addresses are long, and people are lazy.

12:11 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



"people are lazy"

This I can accept. This is the core principle of the Google clickity click model ;-)

12:13 pm on Dec 30, 2008 (gmt 0)

10+ Year Member



"People do all kinds of weird things"

Yea like click and ad twenty times in sucession. At least it looks like it because I get another page impression shown. I see that every now and then in my logs. Or somebody goes from one page to another and clicks all three ads I have shown without any intention of staying there. Anybody else see that? Or is it some stange bot?

12:33 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I refuse to click AdSense ads when the site is a useless destination. There are a lot of sites like that which are highly targeted and appear relevent with long tail keywords but, once arriving at the site I find there's absolutely no value in it whatsoever. In most instances, the ads are irrelevant, too.

If I find a good site, and the ads give me what I want, i'll be lazy and click the ad. I won't key in the address, that's just going to take longer to get what I want. It's a service, after all. If the publisher has put some effort into the site, they deserve to get paid, imho.

12:38 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Folks who watch commercials (paid ads) still go out and buy the product when they see an ad of something they like or need.

It is not about the user's intelligence. It is about providing ads that are useful and relevant to the user.

The only users that hesitate to click ads are webmasters, for a whole slew of other reasons. ;-)

4:16 pm on Dec 30, 2008 (gmt 0)

5+ Year Member



At a Christmas party this weekend, I met with a few PhDs and MBAs. They are highly educated people with excellent jobs but not Internet related. They had no clue how online advertising works and I had to explain the basics of how we can run a real business from home with just a laptop. It is naive to generalize about anything. And it is also naive to generalize that AdSense publishers are click-averse. I click on any ad that aims to provide what I am looking for. If I am looking for air tickets to Cancun, I would be stupid to ignore ads.
4:57 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I see that every now and then in my logs. Or somebody goes from one page to another and clicks all three ads I have shown without any intention of staying there.

That's just one of your rivals trying to get you chucked off the program.

Or your nephew, who wants a bigger birthday present this year, and doesn't realise he'll get you chucked off the program.

5:34 pm on Dec 30, 2008 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



they see the url in the site ads and they type it in the address bar and reach the target site

If they were really intelligent, they would quickly realize that more often than not, the URL in the ad is not necessarily the landing page of the ad. Rather than go to the site's main page and have to search around for the particular product/service/deal offered in the ad, it is almost always easier to just click on the ad and go straight to the intended page. (That's assuming the advertiser setup the right landing page for the ad, but that's a different thread.)

If I am on a competitor's site and see an interesting ad, I'll probably just type in the ad URL- why would I want to give my competitor money? :)

1:57 am on Dec 31, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Funny thread! Here's my take on this:

I'm sure glad some of them are 'dumb enough' to click, so I can earn some decent amount of money each month.

I personally would NEVER click on an ad.

11:41 pm on Dec 31, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hey see the url in the site ads and they type it in the address bar

Do you really think very many people are going to bother doing that just to mess with the site owner?

"Nowadays people have become very intelligent."

That is a BOLD statement.

s/BOLD/WRONG/

2:49 pm on Jan 1, 2009 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I could write a book on the dumb things that I have seen both the general public and supposedly highly educated business insiders do over a working life of nearly 40 years.

Most people just aren't interested in understanding anything but there is a minority who will set out to do things in the most roundabout and complex way possible.

3:10 pm on Jan 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What site visitors do is, they see the url in the site ads and they type it in the address bar and reach the target site.

I don't believe the majority of users would be able to do this successfully. I am sure it happens, but by a small percentage.

It is an interesting question though. Let me turn it around.

During a Google search, the intended site is in one of the top positions and in the sponsored links. Which do you click on?

8:50 pm on Jan 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And what exactly would be wrong with a site owner earning a bit of money if he referred you to a deal you're interested in?
11:33 pm on Jan 3, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Nowadays people have become very intelligent.

I know if I stop by here I can usually get a good laugh.

What site visitors do is, they see the url in the site ads and they type it in the address bar and reach the target site.

Yep, if they are webmasters and that a tough crowd.

12:29 am on Jan 4, 2009 (gmt 0)

5+ Year Member



Sorry if that's been said here already but I'd like to add my 2 cents. I used to have similar thoughts about people typing the advertised URL in the URL bar and the advertiser not getting any money for it. But I don't worry about that. Why? Let's suppose that there's a niche in which 30% of people act the way as described. What it means to advertisers is they get 30% FREE traffic. So it immediately becomes very profitable to advertise in this niche. But the advertiser has some competitors, all of whom want their ads to be visited by people acting in the way as described. Because they already have bigger profits (more people visit they sites so they have more sales), they can offer more for each click.

So in the end, you just have bigger CPC and smaller CTR.

Another thing is that there are few niches where majority of people could do that. Most internet surfers cannot distinguish between a parked site and a "normal" one.

Storm

7:55 am on Jan 4, 2009 (gmt 0)

5+ Year Member



As an Internet user, I am one of the very few that could type the Url - percentage? from my experience of all the people I personally know that are not webmasters, way under 5% possibly - and even if I know how to do it, I do not see why I should, if not for personal grudge - therefore I think those who do not click on purpose on other people's website are not usually more intelligent than those who click, but more often that not envious.
As an Adsense publisher, why should I not click on other people's websites? To avoid a webmaster from receiving money from Google and the advertiser? But this is the soul of free trade. If this had any sense, in the real world we should NEVER look at shopwindows offering products and open the door shop... or watch a sports event that is sponsored since even if we do not want, the sponsor's message will get into our memory.
8:30 am on Jan 4, 2009 (gmt 0)

10+ Year Member



What an odd thread.

A couple of questions, firstly why would someone go to the trouble of typing in the address instead of clicking on the advert,

and why would Indians in particular be aware of this as an issue?

9:50 am on Jan 4, 2009 (gmt 0)

10+ Year Member



Hahaha, this is actually what I`m doing if I am interested on the adsense ad. I just copied the url and paste it in the address bar, with exactly the same reason as vipul982 said.
9:59 am on Jan 4, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



this is actually what I`m doing if I am interested on the adsense ad.

I will also copy paste the url in the address bar because I'm an adsense publisher and I don't want any trouble with Google regarding click policies and such. But I count myself as being part of a tiny segment of the total web traffic on sites.

Hahaha

I really don't see why it's funny, unless it was a nervous laugh.

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