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Forum Moderators: martinibuster
joined:June 3, 2007
Sounds a lot like many others have been reporting:-(
1113 vs 1140 Aug
1079 vs 1071 Sep
1000 vs 1000 Oct
0863 vs 0945 Nov
0687 vs 0845 Dec
I did some improvements on my sites late october. It would be interesting to see data from others...
Haven't noticed any unusual movements recently in CTR. eCPM is another matter for me - faster decline than normal from October. Though my overall traffic has ramped up from then which tends to account for that sort of thing.
Edit> I'm not criticising adsense. Based on Oct 2008 being 1000, traffic was 120 back in Feb 2006. Now it's 1200.
with October normalised to 1000 and the other months %-wise off that.
The traffic was growing faster than the ctr up to jun, and has continued its growth. I haven't changed the site - I don't know what Google has changed, but I wish they would change it back. Its possible its due to advertiser withdrawal, but I don't see any difference, and, of course, we have no way to fully track advertisers, beyond eyeballing the site regularly.
Someone recently said that soon he'll be paying adsense for the ads. I know the feeling. I'm moving to a membership model.
joined:July 3, 2008
The main difference between 2007 and 2008 is that I was starting at a lower baseline in 2008: My September CTR this year was considerably lower than it was last year, mainly because I moved my single AdSense ad unit from near the top of the page to the coldest spot on the AdSense "heat map" because I wanted to give more prominence to display ads (which pay considerably more than AdSense does). On the positive side, my average AdSense EPC is way up from last year, and that's helped to compensate--albeit to a limited degree--for the drop in CTR.
For what it's worth, display ads have been the only really bright spot in my revenue landscape since the Wall Street panic of September. AdSense revenues are down, affiliate revenues are down (even after adjusting for seasonal variations), and traffic is off slightly in my sector as a whole, but display-ad CPMs are extremely strong. In part, this may reflect contracts that were in place before the September panic, but it also may be due to the fact that smart, big-money advertisers use display-ad campaigns to build their brands and provide greater "lift" for their direct-response marketing efforts during times of economic stress when prospects may not be eager to click on CPC ads. We've had many threads about the value of not having all of one's revenue eggs in one basket, and my own experience confirms that diversification is a good form of insurance for publishers who can find alternatives to CPC ads.
Here normalized to October the stats of my English sites:
I have 20% more imrpressions in November and December compared with July, but nearly halved income.
For luck, it seems the German area is far less hit by the recession
I mean any more work, of course. Creating the content was a chunk of work in the first place.
CTR can only drop so low. Unless you start displaying adverts by google that are completely irrelevant then your CTR should reach a stable rate.
It could just be the economic situation we are in. People are less likely to click on an advert to 'buy a widget' than they were last year.
Lets hope this situation turns around soon.
Let's assume October was the last normal month
I set the October ctr as 1000 as a compare basis
687 Dezember until now
548 last 2 days
Yes it can!
CTR with 1000 as base for October
EPC with 1000 as base for October
ECPM with 1000 as base for October
joined:Jan 3, 2003
I don't have normalized CTR numbers, but I can tell that CTR is down big time, and earnings are down 50% in last 5-6 months. Site was upgraded, improved, and traffic went up 30%.
We are looking hard into other alternatives to monetizing.
CTR can only drop so low.
you would be surprised.
As far as content is concerned, I have spent a lot of time adding to and improving my pages but to no avail. I have far more and far better content than I did before but earnings are a lot lower.
I also spent a fair amount of time towards the end of last year experimenting with ad formats, colours and positions. Again, that made no difference.
As has been said above, with the world economy in such a mess it seems that people just aren't as ready to buy. It therefore doesn't seem to matter how good your content is or how well your ads are placed, etc.
Incidentally, my Adsense earnings peaked at exactly the same time as my stock market portfolio - May 2007.
Oct/Nov/Dec 2008 really were the pits and the beginning of 2009 has been slightly better than the end of 2008 but my earnings are still a long way from the highs of mid-2007.
Probably helps that our advertisers are in a very competitive market and just cannot afford to stop advertising. I expect the recession to bite at some point though.
But even with that my ctr is not too bad, but my ecpm, is abysmal and down at least 50% to 70% some days on 'normal'