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New AdSense Advisor

     
5:29 pm on Nov 12, 2008 (gmt 0)

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Hi All,

Our previous ASA is transitioning to a new role within Google, so I'm thrilled to announce that I'll be your new ASA.

I really look forward to working with you.

Fire away!

ASA

5:34 pm on Nov 12, 2008 (gmt 0)

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Welcome new ASA...does this mean we may get answers to our questions and suggestions from now on?
5:35 pm on Nov 12, 2008 (gmt 0)

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Welcome

now about that phone number ;)

5:37 pm on Nov 12, 2008 (gmt 0)

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I hope you received an in-brief about the questions you may field through WebmasterWorld!

Welcome.

5:40 pm on Nov 12, 2008 (gmt 0)

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Welcome..

To the toughest job on Webmasterworld.

5:44 pm on Nov 12, 2008 (gmt 0)

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Welcome to the forum!

This can be a tough crowd, but prompt and meaningful communication goes a long way, it may even be better than chocolate at calming the masses!

6:05 pm on Nov 12, 2008 (gmt 0)

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Welcome!

Hoping to hear from you on a much more frequent basis than in years past.

6:08 pm on Nov 12, 2008 (gmt 0)

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Welcome. I'd appreciate it if you could address the issue of foreign currency conversions last month as per the thread at:

[webmasterworld.com...]

We've had to switch to USD cheques now, which is very inefficient. If there was greater transparency as to how the exchange rates are calculated (e.g. something like "Google shall use the interbank exchange rate at noon Pacific time on the 8th business day before the end of the month that payment is to be received") which everyone would be able to observe independently, that would be one way to alleviate the issue. For us in Canada, it made a 10% difference in the actual payout vs. what we expected, and I understand publishers in other non-US countries also raised the same concerns.

6:30 pm on Nov 12, 2008 (gmt 0)

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You're enthusiastic now, but once you see enough requests like "Why am I not making more money?!" and "Why was my account banned?!" you'll lose faith in the community and only appear to announce when Adsense is doing maintenance on Saturday.

But until then, welcome!

7:06 pm on Nov 12, 2008 (gmt 0)

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Welcome.

You must be the third or fourth ASA since I started visiting/reading at Webmasterworld. As the others mentioned, you're in for a tough ride, and I just hope that the previous person introduced you to the pitfalls of the job. Some of these, however, were self-inflicted and could have easily been avoided.

Type example: Feature requests.

The crowd here is absolutely passionate about Adsense, and when you ask them for ways to improve the program, you'll get more professional responses than you probably can digest. But this group here does expect the same professional treatment when it comes to feedback. Which is traditionally a big problem with Google. (The will may be there, but corporate rules prevent anything useful to get out of MV.)

To make matters worse, the previous ASA made the big mistake of being far too enthusiastic about his presence here. IIRC, he started out with a weekly collection of feature requests, which obviously was highly ineffective as so few new features actually get implemented. It's as useless for a publisher to ask every week for a bigger, better filter as it is useless for ASA to collect this feedback. Soon he went to bi-weekly, then to monthly feature requests. Even this was too much of a hazzle, and we're now at "twice a year". The result: shrugging publishers who have the constant feeling of being ignored.

All this was forseeable and could have been avoided.

I agree with the others that meaningful communication is key for this job. The more proactive and useful your information is, the better your experience will be. It could even resemble "fun".

Good luck.

7:52 pm on Nov 12, 2008 (gmt 0)

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The burnout rate is pretty fast for this job apparently. Make sure to take long, warm, baths and drink plenty of chamomile tea infusions.
8:27 pm on Nov 12, 2008 (gmt 0)

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Welcome and good luck
8:52 pm on Nov 12, 2008 (gmt 0)

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Hello and welcome! :)
9:24 pm on Nov 12, 2008 (gmt 0)

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Thank you all for the greetings and the advice.

ASA

9:27 pm on Nov 12, 2008 (gmt 0)

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Hey, after 2 female advisors they're throwing a guy (I think) into the cage, let's see if this one tastes different :-)

Welcome aboard fresh ASA, tell us a little (or a lot) about yourself, where are you based, what were you doing before the GOOG invaded your village, how many ET aliens are working for the algo dept., is it true you guys communicate telepathically and that's why emails take long to be processed and you don't use phones?

Good luck, you'll be needing it.

9:33 pm on Nov 12, 2008 (gmt 0)

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Welcome!

I don't know about others on here, but I'm seeing this as a fresh faced, fresh start to allow the new ASA a chance to create his own reputation. There is nothing worse than starting a new job and carrying the baggage of those that went before.

Welcome and looking forward to hearing what' going on in the "plex" for Adsense :)

10:54 pm on Nov 12, 2008 (gmt 0)

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Welcome, ASA. I love Adsense, it currently has all of the features I need and more, I haven't been hit by smart pricing and I try not to brown nose too much. :)
12:04 am on Nov 13, 2008 (gmt 0)

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Thanks, all. clearvision, I'm glad to hear I get a fresh start. Hobbes, I'm based in Mountain View and I really don't remember much about my life before Google. Jane_Doe, I'm glad you love AdSense so much. I do too. :)
12:14 am on Nov 13, 2008 (gmt 0)

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Hobbes, I'm based in Mountain View and I really don't remember much about my life before Google.

Google didn't do a complete re-format of your brain before installing their algo then?

Welcome aboard ASA. Quite frankly, what happens at Google I don't know (or care). I just want

more money...
higher EPC...
more money...
higher CTR
more money...
higher eCPM
more money...
... and a partridge in a money tree...

;)

12:33 am on Nov 13, 2008 (gmt 0)

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Welcome to WebmasterWorld new ASA!

I do hope we all can forget the bad things from the past -while remembering the good- and look forward to a new start.

Do you have plans on what you want to achieve here that you can share ?

It might also be smart to get in touch inside the Goolgeplex with the AdwordsAdvisor, it seems (s)he is doing a good job at it over on the advertiser side of things.

Oh, and as Hobbs hinted should we call you "he" or "she" ? "(s)he" is slow to type ... till then, please don't get upset if we guess wrong ;)

2:49 am on Nov 13, 2008 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3785324.htm [webmasterworld.com] by martinibuster - 9:32 pm on Nov. 12, 2008 (utc -8)


Here is your thread to tell us what your goals are and what you will be allowed to do here. Please tell us what you are going to do that the other AdSense Advisors did not do?
2:32 pm on Nov 13, 2008 (gmt 0)

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Welcome & good luck.

We appreciate any help we can get.

9:52 pm on Nov 13, 2008 (gmt 0)

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Hello... AdSense Advisor... hello... are you there?

What are you going to do better than all of the other ASA's in the past? Or is it just more of the same?

11:44 pm on Nov 13, 2008 (gmt 0)

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Any word on the Analytics Adsense integration? I've anxiuosly checked my account each day since the announcement only to be disapointed--and when the adsense tip suggesting Analytics came up I was SO EXCITED, only to find that it was just a regular adsense tip and not the awaited integration invite.
12:02 am on Nov 14, 2008 (gmt 0)

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The previous Adsense Advisor moved off fairy quickly, after promising changes including an increased presence/participation.
12:04 am on Nov 14, 2008 (gmt 0)

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BTW Welcome new ASA
12:22 am on Nov 14, 2008 (gmt 0)

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Welcome to the forums! I'll second the comment made by Tropical Island that any help is appreciated. Right now, personally, I'm most interested in learning more about the planning of the integration of Adsense within Analytics. It's a big thing, I'm sure, but I was wondering if you could hazard a guess as to when the option is available to all accounts.
5:25 am on Nov 14, 2008 (gmt 0)

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My plan was just to start posting. I know you won't hesitate to tell me how I can improve.

As for Analytics integration, we're still rolling it out, so I can't predict when all of you will see it in your accounts.

ASA

5:55 am on Nov 14, 2008 (gmt 0)

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Hello ASA, welcome.

Suggestion 1.

I'd really like to see a larger "Competitive Ad Filter". Currently I have to remove existing entries when adding new ones. Especially when you have several sites with Adsense, the current limit of 200 entries is far to low.

Also, please think about blocking by Adwords Advertiser ID, because advertisers often use several Adsense slots under different domain names. As a result, the Ad Filter gets full even sooner.

Another suggestion is blocking by webserver IP address of the landing page, or blocking on nameservers used (relevant for parked pages etc.)

Bottomline, give us more power to combat low quality and low paying ads.

Suggestion 2:

In Adsense Review Center (for placement targeted ads) show which site was targeted. With several sites, this information is needed in decision making.

Thanks

9:42 am on Nov 14, 2008 (gmt 0)

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Just have one request. Trying to be very patient - honest (jumps up and down excitedly). Any clues to time-scales for the roll out of AdSense/Analytics integration here in the UK?
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