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I Know Why People Aren't Clicking!

Very few new ads.

         

azlinda

8:12 pm on Oct 29, 2008 (gmt 0)

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I just went through all 38,000 pages of my site. The same old tired ads keep showing up...How I Lost My Belly Fat, etc. There is nothing exciting at all for people to click on. I have my own personal opinion of why there are no good ads on Google, but I will not make my opinion public.

Atomic

8:33 pm on Oct 29, 2008 (gmt 0)

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Are you saying "there are no good ads on Google" period or "there are no good ads on Google" on my site?

My site is showing some great Google ads so, from my point of view, only the latter could be true.

nomis5

8:58 pm on Oct 29, 2008 (gmt 0)

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Don't knock those weight loss ads. I'm almost certain that one of my sites has been targetted by a couple of those companies over the last month and the result is a tripling of income. Not quite so certain, but reasonably so, it's the picture ads rather than the text ones that are pulling in the money. Long live weight loss ads!

azlinda

9:15 pm on Oct 29, 2008 (gmt 0)

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I'm saying no good Google ads on my site. The same weight loss ads have been appearing for several months now..., etc. There are only so many times these ads will be clicked. People get tired of seeing them...and I have very high traffic at my site.

[edited by: martinibuster at 9:31 pm (utc) on Oct. 29, 2008]
[edit reason] Removed specifics. [/edit]

martinibuster

9:38 pm on Oct 29, 2008 (gmt 0)

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Those are the ads being shown where you specifically live. Those are not necessarily the ads being shown across the United States, much less the world. You are not seeing the ads shown to people in Los Angeles, New York, San Francisco, Mumbai, London, Tokyo, Hong Kong, etc.

1. You may have a sub-optimal niche.

2. Your site may have weak focus on products used to get from A to Z

3. That kind of site may attract advertisers after a demographic, not someone selling a specific product. So political ads, ads for movies, ads for overweight people can tend to show up.

4. Ads vary dramatically by geographic area. In general you can only be aware of only a small slice of what's being shown on your site.

Atomic

10:08 pm on Oct 29, 2008 (gmt 0)

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On one site I manage, those weight loss ads took over more and more precious space. Ad revenue slowly declined. Then I began to aggressively block any and all ads like this and income doubled.

I did the same on another site and PSA's took over. At least for a while.

I'd try blocking some of the worst offenders and see what happens. If better ads take their place, block more. If PSA's appear, ditch AdSense and try some CPA ads. If you're not making money from crummy ads, you have nothing to lose by experimenting.

icedowl

11:53 pm on Oct 29, 2008 (gmt 0)

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I tossed a couple of those ads in my filter a week or two ago. CTR went up along with everything else.

azlinda

3:25 am on Oct 30, 2008 (gmt 0)

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Thanks all. I'm off to lose a little weight - getting rid of the weight loss ads.

StoutFiles

4:27 am on Oct 30, 2008 (gmt 0)

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I just went through all 38,000 pages of my site

I highly doubt that. Assuming best case scenario in which it only takes 4 seconds for you to navigate to a new url, page load, and observe the ad on that page...

38,000 * 4 seconds = 152000 seconds
152000 / 60 = 2533 minutes
2533 / 60 = 42.2 hours

So, assuming the best case scenario, you would have to do this for 42.2 hours straight to view all 38,000 of your pages.

solidcore

2:15 pm on Oct 30, 2008 (gmt 0)

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StoutFiles made me laugh.

rj87uk

2:21 pm on Oct 30, 2008 (gmt 0)

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I highly doubt that.

I spend around 9 hours a day looking at my websites / Ads etc.

m0thman

2:37 pm on Oct 30, 2008 (gmt 0)

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I just went through all 38,000 pages of my site. The same old tired ads keep showing up...How I Lost My Belly Fat, etc. There is nothing exciting at all for people to click on. I have my own personal opinion of why there are no good ads on Google, but I will not make my opinion public.

I've seen a lot of them too, also one about scrapping a car and tons of those "Ask a ..... online" kind of ads. Sometimes the latter appears on an appropriate page, I'm wondering if they're a low payer though. Anybody else have any thoughts on this?

netmeg

3:15 pm on Oct 30, 2008 (gmt 0)

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I've kind of kept an eye on this sort of thing over the past couple of years, and come to some conclusions of my own.

Interestingly, I seem to get diverse, targeted and in some cases, what I consider to be high paying sets of ads on my regionally targeted sites. Possibly because they're a little more niche, it's easier for Google to target ads to them.

I tend to see the more generic (and usually lower paying) ads on my sites with a broader audience/topic.

YMMV.

piatkow

4:31 pm on Oct 30, 2008 (gmt 0)

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First two weeks in October were good for me, then clicks tailed right off. Ads are pretty well on-topic still so I guess its a combination of the most interesting campaigns running out of budget and repeat ads getting "tired".

As I am using an Adwords voucher to finance a little play with an aStore this thread does make me think that I should have several different variants of the ad and swap between them.

azlinda

5:57 pm on Oct 30, 2008 (gmt 0)

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StoutFiles made me laugh too. I spent numerous hours over the past four weeks checking each page on my site when I realized there was a problem. Of course I didn't sit down and do it all at once, but I did check every folder and page.

I'm already beginning to see a higher CTR after putting every weight loss ad I found in the competitive ad filter. I'm sure new ones will pop up every day, so it will be an ongoing process.

LostOne

6:44 pm on Oct 30, 2008 (gmt 0)

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Couldn't help but look at the site in the profile. There they are... weight loss ads. Regardless of that, with all those backlinks you have, the site must be doing well.

Btw, many of those ads I can hardly see with my screen resolution at 1024 x 768. A fluid layout could work?

netmeg

7:20 pm on Oct 30, 2008 (gmt 0)

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I dunno, I might try removing one or two ad blocks - might prevent the duplicate ads, and leave you with more of the high paying ads and fewer of the filler ads.

not to make light of your predicament, but I'm glad it's not just me... for a while I thought it was Google just following me around from site to site telling me I was too fat. They *do* know everything, ya know...

farmboy

8:08 pm on Oct 30, 2008 (gmt 0)

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not to make light of your predicament, but I'm glad it's not just me... for a while I thought it was Google just following me around from site to site telling me I was too fat. They *do* know everything, ya know...

You must not have read the memo. Google has an agreement with grocery store chains across the country to view your purchasing habits with those grocery store "discount" cards the cashier swipes before you pay.

If you buy too much fatty food (food that tastes good), they show you weight loss ads when you surf the Web.

Personally I keep seeing ads that read "Women Want You" or "Hot Lonely Women will Pay for a Date with you!" or something similar. I'm trying to figure out what I bought at the grocery store that led to this.

FarmBoy

buckworks

8:13 pm on Oct 30, 2008 (gmt 0)

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Hot Lonely Women will Pay for a Date with you

Hot women aren't lonely, so that must be phony. ;)

farmboy

9:20 pm on Oct 30, 2008 (gmt 0)

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Hot women aren't lonely

You've obviously never heard of the curse of the pretty woman.

FarmBoy

Atomic

10:40 pm on Oct 30, 2008 (gmt 0)

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I dunno, I might try removing one or two ad blocks - might prevent the duplicate ads, and leave you with more of the high paying ads and fewer of the filler ads.

I second this motion.

nondescriptive

11:44 pm on Oct 31, 2008 (gmt 0)

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Wait!? What kind of ads are expecting in that niche? Wholesale flour suppliers or something? C'mon man you made a site about #$%@#$%&#$ and you get ads about helping people that consume too much #$%#@%#$% .... makes sense to me.

greatstart

12:57 am on Nov 2, 2008 (gmt 0)

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I Know Why People Aren't Clicking!
Very few new ads.

Maybe their mouse is broken?

Actually, it's true, the ads are getting very repetitious.

I only use one ad block per page. I've seen way too many duplicates which is the reason for users NOT to click.

maximillianos

2:15 pm on Nov 2, 2008 (gmt 0)

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Block the ads using your filter. We were seeing those same crappy weight-loss ads on all our pages. Once we blocked them we saw our CTR go back up.

But we took it one step further and had Google disable site targeting for our site. So no advertiser can over-ride the contextual ads.

It seems to work well for us. Over the last year site targeted ads only generated less than 1% of our income, but were taking up 20% of our impressions.

By disabling them, we are seeing better ads and better revenues overall. But be aware that this may not be the case for every site, you may have some advertisers targeting you that pay very well. So be sure to study your statistics.

eberdocarmo

9:58 pm on Nov 4, 2008 (gmt 0)

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maybe you are not making money because of the topic your website covers. i started creating blogs in 2005, and always went for popular topics, ones that would be worth working on.

fortunately, these good topics are the ones i like writing about.

as regards lose weight ads, they are there because there is nothing better for google adsense to show. block them and maybe things will get better.

Scurramunga

12:34 am on Nov 5, 2008 (gmt 0)

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I think you are correct about those weight loss ads and the responses about there being far too many adblocks on your site are helpful also.

You might also consider the possiblity that when a user comes to your site for a specific recepie and finds all the information needed, then no amount of ads leading to other recipe sites or recipe clubs are going to be of any use to said visitor.

[edited by: Scurramunga at 12:35 am (utc) on Nov. 5, 2008]

signor_john

7:25 am on Nov 5, 2008 (gmt 0)



People get tired of seeing them...and I have very high traffic at my site.

Yes, but is it fresh traffic, or does it consist of the same old, tired (and presumably overweight) visitors?

nomis5

8:18 am on Nov 5, 2008 (gmt 0)

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If everyone is putting weight loss ads in their competitive filter, as appears to be the case, won't that force up the price for those weight loss ads as they compete for ad space?

Shaddows

10:17 am on Nov 5, 2008 (gmt 0)

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...(and presumably overweight)...

lol

Havent actually visited the profile site, but would imagine Google sending Fat ads to food-related sites as somewhat predictable

icedowl

4:16 pm on Nov 5, 2008 (gmt 0)

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I've seen the "fat" ads on sites that have nothing to do with food.
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