increase ecpm

[stevelibby]

how do i go about optimizing / increasing my ecpm. currently my average resides at $7.10.

[stevelibby]

I'm slightly lost now, traffic has gone up, roughly the same amount of clicks, yet earnings are down, why has this happened?

[stevelibby]

I'm slightly lost now, traffic has gone up, roughly the same amount of clicks, yet earnings are down, why has this happened?

[OnlyToday]

This thread illustrates why Google discourages discussion about CTR, eCPM etc. It's not like they make all these numbers up out of thin air. Or do they?

[jeyKay]

Maybe its the location but I don't think it would be. I have a wide skyscraper on the right side, a small vertical banner on the left and a leaderboard at the bottom...

I think you are simply putting too much ads in the face of your visitors. Take some off for sure, and go with some link ads. I find that when you try to hard, your just doing the opposite, scaring your people away.

Then again I focus mostly on linux stuff...

I also think the nature of your users are more web saavy, and so will click less on ads.