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Site redesigned, traffic boosted, but revenue down

Oh, the irony of it..

5:43 pm on Sep 24, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 17, 2005
votes: 0

I have an information site about widgets.

I used to have a terrible design that meant the site was hard to navigate and looked amateur.

I now have a new killer design installed and adsense revenue has dropped by about 60%. I guess people are reading more but what terrible irony that the better your content the less people click on ads.

I know there are pay per impression programs but these seem to put mostly spammy ads on your site and don't pay as well as adsense once did.

How much traffic do you need to have before you can make serious money selling ad space? Surely once you have an x market share you're worth money at least as a billboard space for big companies?

3:39 pm on Sept 26, 2008 (gmt 0)

Preferred Member

10+ Year Member

joined:June 5, 2006
votes: 0

Yes, there is a theory out there among MFA website owners that you make your website so bad and content so lousy that visitors will simply want to leave the website ASAP and if ads are displayed prominently they will click and run.

Unfortunately it is not a winning business model and Google has banned many such websites or displays very low CPM ads.

I think you have done the right thing about providing a great design and I am hoping that you have good content. That is the only business model I know that works in the long run. You will attract natural, one way links and people will return due to great content. The more traffic you get the more your income should be. I have followed this model very successfully to create an annual income in six figure US dollars from AdSense alone.

4:47 pm on Sept 26, 2008 (gmt 0)

Junior Member

5+ Year Member

joined:June 18, 2008
votes: 0

my friend's website is terribly designed and i never have a clue about what his content is supposed to talk about, but his job-related site can earn very good sum of adsense revenue. i agree that these sites are not for long term, but if he can earn a lot more than me, why not?

Hmmm, if i have different versions of my website (good design for profit or content), why not try to put them on two domain names?


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