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Forum Moderators: martinibuster
Obviously I will change it back but does anyone have any other ideas about this sudden drop in earnings?
Video sites are not always easy to monetize. People come for the videos, but they aren't necessarily coming to click on ads or buy stuff. So even if they *are* clicking on the ads, if they aren't buying, eventually Google and/or the advertisers are not going to consider your site to be the best use of their advertising space.
On the advertising side, when Google first started advertising on a particularly heavily trafficked social networking site with lots of music and videos, I got *tons* of clicks on my ads there, but almost no conversions to sales. Clicks with no conversions are no good to me as an advertiser, so I excluded that site from my campaigns. The clicks went way down, but my ROI was up.
Google does something similar if it thinks that clicks on the publishing side are less likely to convert for the advertisers. You probably want to read up on how smart pricing works.
joined:Aug 12, 2004
I seem to have come out of smartpricing after a 3 year drought and I have absolutely no idea how it happened. No changes in the last 3 months but 3 weeks ago my ecpm went through the roof and has stayed there since. I wish I could say I did it, but I didn't....