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However rates are falling. I know that during tough times companies are tighter on all budgets, and that marketing spend often falls. Of course the advertising industry reasons that those businesses that maintain or increase their advertising spend during recession become the brands that consumers buy when times get better.
I just wonder if businesses are cutting back on advertising spend - and that means my Adsense rate is falling because there is less competition for the keywords that my site depends on.
My view is that there are tougher times ahead.
However, I always do wonder if some of the advertisers who have traditionaly spent large amounts on TV, Radio or magazine might be tempted to switch to internet in these harsher economic conditions. Organisations do tend to become leaner and meaner during economic downturns.
The reasons for this I imagine would be twofold; Firstly, advertising on the internet might be relatively cheaper in terms of $per reach and secondly the advertiser may consider that their money may be better spent targeting their customer to maximise ROI.