Forum Moderators: martinibuster
Also, if a person visits my site, and then again 12 hours later, does that count as 2 unique visits? or do they have to re-visit the site 24 hours after...or a week after...?
Yeah. I run an educational website myself, which usually has some decent eCPM, and yet with 15k visitors/day (and around 60k page impressions) I wouldn NOT reach 100k/year.
60 * from $2.5 to $4 eCPM ~ from $150 to $240/day = ca. $85k/year max.
[edited by: Gone at 8:01 pm (utc) on Aug. 13, 2008]
It's against the Adsense TOS to talk about our eCPMs, but many here break the rules and brag about eCPMs. I've seen people talk about these values in the $30 range and I believe it.
I could have an enormously high eCPM if I dumped 95 percent of my pages. I'd be a lot poorer, though.
The challenge isn't in earning a $30 eCPM: It's in earning a $30 eCPM across a lot of pages and/or traffic.
More than $50 Cost-per-Click
This surely applies for the search network, but advertisers can bit separately on the content network.
Let's assume the company only bids $2 on the content network.
This bid only ensures their position in an ad-block, not the price they actually pay when someone clicks their ad.
That price is determined by the highest bid of the advertiser one spot below the company.
Now let's further assume the second advertiser only bids $0.50, then the company only pays $0.51 (just a bit more than the second advertiser, but far less than their highest bid which only places them above the second).
And maybe you are for whatever reason smartpriced and clicks on your site are devalued by 50% -> $0.51 becomes $0.255. Now substract Google's share of 0.051 (assuming an 80/20 split) and the actual EPC is $0.204.
-> More than $50 CPC became $0.20 EPC.
Never take any 'highest paid keywords'-list (of whatever source) as a guide for potential earnings.
What about if I got 15k unique visitors a day
In the type of niches that will generate that money on that level of traffic the hard part is getting the traffic, not the revenue.
If you get the traffic, you'll make the money. The money is the easy part.
We have a site that makes about that much in traffic and makes more than $100K -- but because its eCPM is over the roof. This is a site that has been with Adsense since 2003 and has over 5000 pages. And eCPM has always been very very high.
Our Adsense rep at one point invited us to participate in a beta program, but we had to be removed because our eCPM is just too high and the program will not work for us.
CTR before the change in clickable area was always above 10%, and that slightly fell down after the change.
Income of $100K (or more) from a traffic of 15,000 is doable and possible. So don't let the naysayers say you can't do it.
If you get the traffic, you'll make the money. The money is the easy part.
And I agree with this observation. Getting more traffic is our main challenge for the site. The money is not hard, but we are struggling on how to improve its traffic without busting our bank accounts marketing
With the presumed number of pageviews per user of 4, all you need is the mere eCPM of just below $5. What's extraordinary about his number? Granted, most sites earn less per thousand impressions, but--and this is a rough estimation--about 20% earn more than that.
I often do it myself, but--as stated above--it is better to put your effort into website development than into calculating things, and playing the "what if" game.
With any affiliate program, "the proof is in the pudding." You can only say that it works *after* you try it and it actually works. Likewise, the best way to find out how much AdSense is going to make for your site is to publish some ads, wait a little while, then look at the results.
So Trev_Frank, give it a try. You won't get an accurate answer from a forum. Put the ads on your site for even one day and you'll have an idea. To reach your goal you will need around $275 per day. If on the first day you only earn $20, then you're probably not going to achieve your goal. But if you make a couple hundred, then you've got a good chance.
