Why publishers are not important for google?

it is time for google to consider about this .

[Knowledge seeker]

we daily hear that some one adsense account has been disable without any reasoning from google, and there will be one day we shall get mail that our account has been disable.
I think the adsense publisher market is very saturated which ultimately making the google more intolerate and only options available for publishers. How can publisher secure? if there is competitor of google? like adcentre from MSN.

[CentennialEmpire]

Adsense's arms are open too wide. Afterall, the amount of junk/spam sites that display Adsense ads is a testament to overly lax and indiscriminating acceptance policies.

If these sites and other bottom feeders are eliminated that should benefit the publishers who provide unique and quality content.

The reason why so many sites were accepted into the network probably had a lot to do with taking over the market as quickly and as fiercely as was possible.

[edited by: CentennialEmpire at 10:31 pm (utc) on Aug. 9, 2008]

[Atomic]

Google does think publishers are important. Sure AdSense accounts are disabled all the time. This has been going on since day one.

You claim the disabling is done without reason. Well, Google never said they had to have a reason did they? They're very clear about that. Even so, I've seen very few accounts disabled without good reason. Yes, there has been collateral damage, but solid websites or webmaster willing to make their sites comply with Google's policies always seem to make it back in.

I really see no problem with Google disabling sites for quality or policy compliance. We should all be cheering every time we hear about accounts being disabled. And cheer even louder when we hear an account has been reinstated.

You ask how publishers can be secure yet the answer is right there. Make websites for visitors, follow the guidelines and generally keep your nose clean. How much easier would you like it.

And what makes you think MSN would want a site even Google wouldn't want? Now there's a scary thought.

[Optimizer]

We made site for visitors. Lot of visitors and thankful users. Hundred thousands a day. However Google also askes us about Adsense optimization to earn more money for us and for him... Where is the border between good and bad optimization? Using Adwords and not using Adwirds? Where are answers to this questions? There is only one answer: account termination without warning.... There are lot of unclear points into Google policy...

[Atomic]

There are lot of unclear points into Google policy

One thing is quite clear. Google can terminate anyone's account, anytime. If you don't like it, don't participate.

[koan]

There are lot of unclear points into Google policy

That's why you play it safe and don't dabble in the gray area.

[zett]

Google does think publishers are important

Erm, what makes you think that Google regards publishers as important?

If we WERE important to Google, we would see a far more balanced power between advertisers and publishers. Google believe they know better than publishers who know their sites inside-out, but they clearly are incapable of doing this. Given the right tools, we'd be able to weed out MFAs and other shady outfits much quicker and much better than Google. But they don't want our help, that much is clear. We are suppliers, not partners. That why they never listened actively to our feature requests (which were not that unreasonable after all), and they never provided feedback.

That makes talking to/dealing with Google so useless. And no, I do not feel that I am important to Google (and I look forward to a time when Google has problems keeping publishers).

[chrisv1963]

and I look forward to a time when Google has problems keeping publishers

This will never happen as long as Yahoo and Microsoft don't realize that the Internet is something Global. I own a website with more than 700,000 unique vistors from the States per month. Still, Yahoo and Microsoft won't accept me into their programs because my business is not based in the United States. Sad ...

[Quadrille]

Of course publishers are important to Google; they need outlets for Adwords, to make a profit. But they get the money from advertisers, so it's advertisers that they will ALWAYS put first (they'd be stupid not to!).

An Adsense publisher who breaks the rules becomes a serious risk to Google's income; one publisher getting his cousin to click-fraud, or otherwise trying it on, could lose Google a paying Adwords customer with a huge account.

Why would Google risk that?

Why would *anyone* take a risk on one small publisher who won't follow the TOS, or thinks the TOS are for other people, when new sites and pages by the million are lining up around the block?

We frequently hear of Google closing accounts 'without notice', but very rarely 'without cause' - yes, some claim that at first, but once the details are out, there's usually a cousin, clicking away! Or worse.

If you want income from Google, then it makes (Ad)sense to read the TOS very carefully.

Notice that it's always small publishers getting accounts closed, never the big boys. Why? probably because the big boys want the money, and realise that Google means what it says in the TOS.

Don't look for grey areas, don't sail close to the wind, don't risk your account ... and chances are you have nothing to fear.

And don't just read the TOS once. Read them carefully, and regularly. Read them before you change your site. Read them every few months in case they've changed.

This is *income* - it needs protecting, doesn't it?

This is *business* - the contract says Google pays publishers good old fashioned money, the contract says publishers stick to the TOS.

Trust me, none of this is rocket science. :)