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Booted from adsense

Kicked from Adsense



6:33 am on Aug 9, 2008 (gmt 0)

10+ Year Member

Today my brother got the "significant risk to our AdWords advertisers" mail from Google.

I've searched Google but has yet to find a clear answer on what could be wrong.

The site has been online with my Adsense code for more than 3 years. It does not bring in huge amount of cash every month. The only problem I had with the site was scrapers displaying my content which is 100% unique.

I gave the site to my littlebrother, took down my own adsense codes from the site and transferede the domain registration to his name.

We set up his account, he recieved his PIN and everything was Jolly.

Then he got an email saying that his account posed a significant risk to Gogoles AdWords advertisers...

He wrote them and told he did not know what the risks could be and enclosed his logfiles and asked them to investigate further and that he would of course accept that any false clicks or other bad activity on his site should be transfered back to the advertisers. (He did not click his own ads). I believe him 100%.

Kinda hard to prove your innocent when you don't know what the charges are.

Anyone knows what the "significant risk" refers to?

I am more than happy to share site details by PM, if anyone wants to go over the site.


6:58 am on Aug 9, 2008 (gmt 0)

5+ Year Member

there could be many reasons. but i think invalid clicks it must be.


11:44 am on Aug 9, 2008 (gmt 0)

10+ Year Member

From the logs I can see that he very seldom visited the site. I am confident that he did not click his own ads.

It is pretty lousy that they close down the account so that you don't have access to the adsense stats.


11:52 am on Aug 9, 2008 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

"Significant risk" sounds like a very significant issue.

Take a look at all the source code, to see if perhaps the site might have been compromised in some way.


12:40 pm on Aug 9, 2008 (gmt 0)

10+ Year Member

Did he use adwords to drive any traffic to the site? If so, that's the reason though Google will never tell you that.


2:24 pm on Aug 9, 2008 (gmt 0)

10+ Year Member

No Adwords was used to drive traffic to the site. It is a very small site with around 50 unique articles all written by me.

As I see the code there is no comprimises. You are more than welcome to have a look to see if you can spot anything. PM med for details.

I have nothing to hide, so I have written Google Adsense Support from my own account with my side of the story. Admitting that I was the mastermind behind this very, very dangerous site.

I believe them when they say that they do no evil...and hope his account will be reinstatet because they find out it was a software mess up.


3:12 pm on Aug 9, 2008 (gmt 0)

From the logs I can see that he very seldom visited the site. I am confident that he did not click his own ads.

The terms "significant risk" and "invalid clicks" aren't necessarily synonyms for "fraudulent clicks." Either phrase could simply refer to a high percentage of clicks that appear to be a waste of money for advertisers: for example, unusually large numbers of clicks by users who quickly leave the advertisers' landing pages. (I'm not saying that's the reason for your brother's dismissal from the network; it's just one example of a conceivable reason that doesn't involve fraud.)


3:31 pm on Aug 9, 2008 (gmt 0)

10+ Year Member

That might be it, but why not just say so?
I think that it might be good in the long run to be honest about the reasons for cancelling accounts for legit webmasters who at least try to play by their rules.

And then for an update I am not happy to announce...

I found a piace of code right above my menu that said:
"<h2 class="hide">Menu:</h2>".

That would turn in to a hidden text - "Menu" on the Internet.

I've corrected my code and made an update to my support request from Google.


4:16 pm on Aug 9, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

Having had a look at the site, there are a couple of things that I found to be, or are possibly against Adsense guidelines.

The one that may have posed the "significant risk to AdWords advertisers" might be the fact that there is some slight adult content. It is the type of "funny adult" content, but it certainly is very explicit.

You already mentioned that you were hiding an H2 tag. It's not used as a spammy technique to cover up lots of keywords, so I doubt that would have a large influence in a manual review, but I don't really know how those reviews would work, what kind of tools they have, if any, etc. Apart from that, something I fear may have been of greater influence is that the site, to me, looks like it was created mostly for search engines. The layout, the navigation, the structure - it's all not very user friendly, and I just get the general feeling that it was created with search engines in mind, instead of people interested in your topic. In other words: if I, as a webmaster, came across the site and it had Adsense ads on it, I would probably have suspected it to be an MFA site.

It may have been one of these reasons, or a combination of all, that resulted in you getting "booted" from Adsense, as you call it. It's certainly unfortunate if you really did try to create a site with people with an interest in your topic in mind.

I would suggest removing the adult content and fixing any (other) HTML issues you may have - then try to re-apply. Creating an entirely new layout is a lot of work, but it would certainly increase your chances of getting back in. You just have to decide whether it's worth it.


4:35 pm on Aug 9, 2008 (gmt 0)

10+ Year Member

Thanks for the feedback, robzilla - I don't find it harsh .-)

But I really have a hard time seeing it could be considered a MFA site, but I will definately take it into consideration (I actually created the navigation with visitors in mind) - but made all the links in text for indexing reasons. Don't we all?

The funny adult content (not porn) thing might be an issue with Google. I have a hard time believeing it, but I might not be the best to judge that - remember Porn was invented in Denmark where I come from:-D

I'll see what Google comes up with.


4:53 pm on Aug 9, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

This paragraph from a post on the Inside Adsense Blog seems to apply to that page on your site:
Our policy regarding adult or mature content may include any material that is not appropriate for all audiences. While this obviously includes full nudity or sexual activity, it may also include textually explicit sexual content, image or video content containing lewd or provocative poses, strategically covered nudity, see-through or sheer clothing, and close-ups of anatomy that would be inappropriate if shown nude. Additionally, topics such as sexual health and sex tips may be held to a higher standard of professionalism than content that isn't bordering on mature.



7:25 pm on Aug 9, 2008 (gmt 0)

10+ Year Member

Thanks again robzilla.
I've updated the site accordingly. Looks kinda borring now, but if that is what the doctor says...


9:21 pm on Aug 11, 2008 (gmt 0)

5+ Year Member

Well-known Internet bookstore has some books on sale with adult content; another Computer-related store has items such as [Female Gender Changer]... which is specific cabling accessory for LANs... third one is specializing on dress&shoes for strippers... is it all so bad?


10:10 pm on Aug 11, 2008 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Now you're ready for the fun stuff.

I've been Reinstated - Adsense has let me Back in

What to Do When You are Kicked Out of Adsense
A tutorial on your recourse when booted from AdSense.

Good luck!


8:45 am on Aug 19, 2008 (gmt 0)

10+ Year Member

A little update:

My brother fired away another mail at the support and asked them to go over his site again and look at the changes we made to the site. Taking away literally any content that might cause even the smallest amount of blood running south. Now there is not many pictures left - and this is a tattoo site so it was kinda hard to avoid any display of skin.

He got an email friday saying he was back in the fold and that they were sorry and all that.

That is good news, but still we don't know what caused them to cancel his account in the first place. If it was the pictures or if it was a software glitch?

Their email seems to suggest it was a software glitch.

What we learned is that you should not always take no for a no. If you are 100% legit take the time to correspond with Google.

Of course it is frustating that one often get automated responds with very vague suggestions on problems, but I guess every webmaster should know by now that that is part of the game if you are into Adsense/Google.


4:02 am on Aug 20, 2008 (gmt 0)

5+ Year Member

solutions: did u get all the replies from adsense in timely manner?
as i am in a similar situation but am not getting replies from them


3:01 pm on Aug 20, 2008 (gmt 0)

10+ Year Member

I just wrote a long timeline with details about the whole mess, but deleted it ouf of paranoia...:-)

The reinstate email came 4 days after we asked them to go over the site again.


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