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Is this a genuine payment? How can someone get to put an ad through adwords and pay just 0.01?
Seems hardly worth allowing webpage space to adsense with clicks at such a very low figure?
Is this usual?
Thanks for your answers...
You're right though. It does seem strange.
What I am saying is that if the click is so low value - what the heck is it doing on the site - assuming that its smart pricing and deemed to be less relevant...
Lets face it, if someone physically clicks an ad, it MUST be worth more than 0.01 - by definition!
For example, if my link is to information about a free museum or health service (for example) in your area, rather selling goods, there may be no obvious monetary value.
I pay rather more than 1c/click, but not an order of magnitude more, to get people to some of my pro-bono services. I don't make money from visitors (though I recoup a little of my costs for ads), so maybe I should pay -1c/click?
[edited by: DamonHD at 4:14 pm (utc) on June 15, 2008]
it MUST be worth more than 0.01 - by definition
Let's look at it from an advertisers point of view.
The widget may cost $9.99 (e.g. an eBook on *cough* how to make money with Adwords, Adsense, and eBooks).
As the advertiser does not get a suitable rank in the organic SERPs, he realizes that he has to advertise. Otherwise he will sell no (zero) books.
He writes good ad copy and places it with Adwords. After a few trials he finds out that he can convince 1 of 1000 visitors (to his crappy web site) to buy his book - his conversion rate is 0.1%
He starts to hunt for one-penny clicks.
How does his business case look like?
+ Sales from website = $9.99
- Marketing, 1000 visitors @ $0.01 = $10.00
- Payment transaction (3% of transaction value) = $0.30
Yes, this guy creates a LOSS at a click price of just $0.01. Of course, he will want even lower click prices. His Adwords rep will tell him to try placement target ads; apparently these can be placed at eCPM rates below $0.01
No wonder there is demand for low paying ads.
People in your situation typically have poor performing keyword phrases. It's not Google's fault. We did this exercise a few weeks ago with someone else. But we can do it again with you. It will help illustrate why this is happening.
Check your log files or traffic reports. Identify your top ten keyword phrases site visitors are using to visit your site. Make a list of those keyords.
Enter each keyword phrase into Google Search, count the number of ads that show up, all ads total.
Report here how many ads show up for each of your ten keywords. No need to tell us the keywords.
I'm going to be away from the computer. But this is how Step 4 usually plays out:
You observe that there are very few ads for the keywords. Then we tell you that means there are not enough advertisers for your niche ad that a lack of competition will cause sites to earn pennies per click.
You now have the answer for why your site, as opposed to AdSense, is not performing well. Identifying reasons why something is not working is an important first step to improving your income. I hope this helps you understand the underlying reasons why your site is not performing.
[edited by: martinibuster at 5:22 pm (utc) on June 15, 2008]
OK , thanks....its just that I have had some clicks for 3 dollars
Too bad that EFV is not around any longer here.
Just to say that some of the replies seemed to indicate that either the content of the site is not good or the keywordscontent are not generating enough ads...
The content of the site is good, and is on page 1 of google for most target words/phrases - and there is plenty of adwords campaigns targeting the keyword and site content... So I guess the low revenue must be something else...
I merely point out that a click is only worth what the (Google-mediated) market will pay for it at any moment in time, and there is NO inherent irreducible minimum value in any (potential) click at all. Believing so would be tilting at windmills (would Don Q have used PPC I wonder?).
And also that the content that attracted that ad that generated the $3 click was likely different in some way from the content that attracted the ad that generated the 1 cent click. Or are ALL the pages on your site identical? No, of course not, what a stupid question.
So, given that there are different topics to be found on different pages on your site, you are going to get different ads. And even if the topics are only SLIGHTLY different, you can get some wide variation in ads and ad values.
I've had the same experience. I get nice fat clicks and mingy little clicks. I have SOME idea of what's generating the $$ clicks, but I'm not about to remove the other 2/3 of my site to increase the number of $$ clicks! For one thing, my site has a reputation and gets the visitors it does because of the totality of its content. For another, I'm more interested in my total earnings than in my average EPC. If I double my EPC but reduce the earnings, did I gain anything?
So relax. It's just the way the system works. And as a PS, since I figured out what content on my site seems to get the more pricey ads, I do tend to write more new content for that area than other areas. But I make sure it's worthwhile information that my visitors will want.
For example my .cn and .in sites' average EPCs are considerably lower even though the ads I see in the UK have good EPCs, locally the ads are of much, much lower value.
You have to bite the bullet some times and say thank you:-)
My site is kinda smallish compared to some of you guys, but the traffic I get should be relevant to the site, I don't pay for advertising at all, so 99% of my hits are through organic search...
The site is a good business in its own right (but only for 7 months a year).. My idea was to try adsense on it to get a little bit of income for the 5 months it produces little business... I am not ambitious with it, and was hoping to get a mere 10 dollars a day with adsense...over the year it would then be worth it for me (in relative terms)...
So I suppose the thread title could be misleading, because I have noticed that some clicks are only 0.01 and others are 3.00 (although as someone has said the way it works it cant be identified as such - but thats the way it appears in the stats...)
The site is currently only making at most 5 dollars a day - and for that to happen one of the clicks has to be a few dollars, coz most of them seem to be 0.01 or less than 0.10
If I cant get it to 10 dollars a day it just wont be worth it...and I will take it off...thats why I posted , to see if someone can help...
I'm actually not making THAT much more than you. If I were you, I'd leave the ads up, try out different things from time to time. You may not be making that $10/day you want, but you're not losing money on them, right? See where you get. Good luck!
Sure I am trying different things and it's just not happening - the thing is i'm frustrated with it because I already have the traffic - but my visitors are just not clicking...
Maybe its not suited to my site . it's travel related, but very specific travel and a specific destination - and the ads showing do look related to site content...
I'll give it another 2 monts max, and see what happens...
Maybe you need to hunt down some very specialist (affiliate?) ad sources to whom your site/traffic value is more evident.
On 15th June you wrote that you've just started with Adsense. Now it's two weeks later, and you see no improvement.
First, summertime is not the best time for some niches.
Second, it took three months to get me where I am today, eCPM-wise. (Well, in fact, I reached the eCPM peak after about a year, then it slowly fell back to where it is today.)
Patience, young Jedi, patience! From nowhere the success comes not. Time it takes the revenues to see grow. :-)
No, not MFA...the site has been a great success for 4 years without adsense...and still is...
I just thought I would try it, my initial impressions are though...
1) It doesn't suit my site
2)It actually makes the site look less appealing
But I am gonna stick with it a bit longer...
My comment about too much content is based on thinking that , if most of the answers people want are on the site, why click an ad to search for further information?
Its quite fair to hold a theory that people only click ads because they havent found what they are looking for on the site...