Welcome to WebmasterWorld Guest from 54.145.44.134

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

US Dollar goes down.

My income goes up - people spending more?

     

nippi

11:25 pm on May 28, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm running adsense on a number of sites, traffic is roughly 40,000pi per day, steady for last 6 months.

In that time, my income in US$ has gone from $4900 a month, to $6,000 a month, which I guess roughly translates to the % the US dollar has tanked against other currencies.

I am in Australia, and the AU$ is nearing parity with the US$,(when I started with adsense it was worth 73US cents)

I watch the US$ move and was getting glummer and glummer each time if fell further thinking my revenue was contracting... now I suspect its not. 80% of my revenue comes from AU traffic, and I guess people are spending a fixed AU$ amount each month on their advertising.... so if the US$ goes down.... their AU$ monthly spend gets them more US$ to spend, prices then rise for ads due to competition and I get a more US$.

I'm not greatly better or worse off as a result. There is a lag effect which hurts me(Getting paid at this months exchange rate, for advertising sold at last months exchange rate in a falling exchange environment is not great)

Wondering if anyone else outside of the US, is noticing their CPC has gone up roughly inline with the fall in the US$?

RonS

11:35 pm on May 28, 2008 (gmt 0)

10+ Year Member



That's a very interesting observation. I'm glad you haven't suffered!

Don't worry, mate. When the US$ climbs against the Aussie dollar, pull on your tracky daks, toss another shrimp on the barbie and you'll get the advantage of the lag. :D

nippi

12:51 am on May 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



US$ dollar climb? That would be nice, but most are predicting it to continue to fall for some time to come.

RonS

5:17 am on May 29, 2008 (gmt 0)

10+ Year Member



One never knows, one never knows.

nomis5

6:01 am on May 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nippi,

Is that right? Agreed, people will spend a fixed amount in AU$ which now buys more US$. But Those US$ you are earning then get converted back to AU$ when you are paid. So the effect of moving currency rates has little effect on the likes of you and me. It may effect the advertisers confidence though.

 

Featured Threads

Hot Threads This Week

Hot Threads This Month