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Rich Media Ads To Come from Enliven/Unicast

On Google Content Network

     
2:32 pm on May 19, 2008 (gmt 0)

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Enliven Marketing's Unicast division to bring display advertising to Google content network The co announces that they have become a rich media provider for the Google content network. Google's content network, one of the largest ad networks in the world, enables publishers and marketers to generate revenue by placing ads on their Web properties.
Blurb at MSN Money [news.moneycentral.msn.com]

News Release [earthtimes.org]

4:59 pm on May 20, 2008 (gmt 0)

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System: The following 2 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3654630.htm [webmasterworld.com] by engine - 6:17 pm on May 20, 2008 (utc +1)


"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns"

[googleblog.blogspot.com...]

this good news for us.

[edited by: Mohamed at 5:01 pm (utc) on May 20, 2008]

5:11 pm on May 20, 2008 (gmt 0)

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this good news for us.

I would assume so. Yet it also seems to open a backdoor for advertisers kicked out of AdWords to sneak back into the network. Does this mean that all those advertisers with $10 minimum keywords can just slap the exact same campaigns into DoubleClick and start showing their ads for a lot less?
6:55 pm on May 20, 2008 (gmt 0)

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Thanks for your feedback so far. Please be assured that all third-party ads must abide by Google's image ad and content policies.
7:07 pm on May 20, 2008 (gmt 0)

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When will this feature be available?

-Raquel

7:25 pm on May 20, 2008 (gmt 0)

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Good news but I cannot be alone in having Adsense in a text only spot and the other ads slots being image only...currently filled with targeted campaigns from likes of Gorilla Nation or RON from Tribal Fusion.

So for me to use this sort of thing from Google I need to know the CPM and be able to set a min. I have no interest in adding images to my text only Adsense spot but I might have interest in it competing with other networks on my graphic CPM ad slots. But for that to happen more information is required per usual with other graphic/rich media ad networks.

8:05 pm on May 20, 2008 (gmt 0)

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this sounds good i hope they make this available soon.
8:53 pm on May 20, 2008 (gmt 0)

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LifeinAsia - The backboor isn't as open as you think... This announcement is for the Content Network, where the $10 minimum bids don't exist. That only occurs with the text based ads on Google & the Search Network - not the Adsense Content Network.

As an advertiser, I'm excited to be able to use the same creative running on other ad networks, and not the stripped down, non-interactive versions that we've had to run through Google.

As a publisher, I'm excited to potentially have better looking / user experience ads; hopefully leading to more clicks & incoming revenue.

(It's about time)

[edited by: SanDiego_Art at 8:56 pm (utc) on May 20, 2008]

2:04 am on May 21, 2008 (gmt 0)

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I sense another downturn in revenue and will be switching all Adsense units to text only. The limited image support is the only reason I was happy to keep the image option open, but if we're going to have interactive flash movies and the like then I know full well it's not in the interest of a webmaster to allow it.
4:09 am on May 21, 2008 (gmt 0)

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I sense another downturn in revenue...

Yes it's a bit like that every time Google announces a new develpoment, isn't it.
2:38 pm on May 21, 2008 (gmt 0)

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Image ads suck for revenue. Rich media or video ads suck even more. They're not going to make me rich or pollute my site.

p/g

3:12 pm on May 21, 2008 (gmt 0)

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Image ads are best for CPM, in order to use the service I agree with someone above...I need to know the details, set a minimum as is available with other ad networks.
5:57 pm on May 21, 2008 (gmt 0)

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Some of my highest performing ads have been image ads. I don't think it's possible to generalize and state that text ads always outperform image (or rich media) ads - a lot depends on the site, the keywords that determine what kind of ads appear, the nature of the visitors, etc.
10:50 pm on May 21, 2008 (gmt 0)

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Rich media or video ads or CMP ads only good if you have lots of page views everyday.
4:50 pm on May 22, 2008 (gmt 0)

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Thanks for your feedback.

As mentioned in the AdSense blogpost [adsense.blogspot.com] announcing this development, third-party ads are now available in English.

To allow third-party ads on your site, you must:
1. Opt into image ads
2. Enable advertisers to target your AdSense channels
3. Opt into placement targeting

5:03 pm on May 22, 2008 (gmt 0)

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Just got an email from Google indicating your privacy policy needs to be updated and links provided to third party advertisers if you're going to show third party ads on your site.

FarmBoy

5:26 pm on May 22, 2008 (gmt 0)

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We noticed testing of third-party ads weeks ago when one ad caused pages to hang during loading. We ran an analysis of all the files the page was calling and tracked the problem to a third-party stats company URL. The problem was corrected quickly and there have been no repeat issues.

I expect that this will further enhance Google's ability to attract mainstream advertisers and to provide more complete site representation services.

6:16 pm on May 22, 2008 (gmt 0)

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To allow third-party ads on your site, you must:
1. Opt into image ads
2. Enable advertisers to target your AdSense channels
3. Opt into placement targeting

Looking #2, how do we "Enable advertisers to target your AdSense channels". Is that where we name the channels and indicate the adblock location on the page, as in ATF" for above the fold?

On to #3 says "Opt into placement targeting".
I thought that was automatic if we allowed image ads but that we could opt out of placement/targeted ads by emailing support.

Apparently I'm confused.