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Smartpricing & Full filters - a connection?

         

farmboy

6:17 pm on May 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In reading some of the threads about the sites people choose to place in the Competitive Filter, I realize I must be blessed (knock on wood) to not have those problems, at least to that extent, currently. As I've written before, I stopped adding sites to my filter last December and emptied it completely in February.

I simply don't see a lot of the types of ads that some people complain about. Sure there are some MFA type ads I'd rather not be there and I realize others may not see the same ads on my sites as I do, but it's currently not a problem I lose sleep over.

I used to think I wasn't getting a lot of junk ads because of my site topics. But I have a variety of sites on a variety of topics.

I wonder if there is a coorelation between the smartpricing concept and the appearance of a lot
of "undesirable" ads? If an account is seriously smartpriced, does AdSense serve up more undesirable ads to that account? If the site topic generates a lot of undesirable ads, does that lead to smartpricing?

If an advertiser ends up in the filters of a lot of publishers, are those ends deemed to be "less than desirable" or whatever?

Or in the reverse, if an account is not smartpriced, or is viewed as "favorable" by AdSense, does AdSense hold off somewhat on putting undesirable ads on the site?

FarmBoy

iridiax

8:08 pm on May 15, 2008 (gmt 0)

10+ Year Member



I used to get a lot of junk ads because junk advertisers were specifically targeting my keywords, but Google's crackdown on arbitrageurs had a HUGE effect on reducing the junk ads on my sites.

Scurramunga

10:48 pm on May 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I simply don't see a lot of the types of ads that some people complain about.

Assuming your target market is the USA: do you ever check to see if there are fleas showing in Asian countries, African countries, European and Eastern European countries?

As we all know it's hard enough to see what ads are appearing in various regions of the USA as advertisers can target individual states and cities. My point in saying this is that I see fleas being shown in Bulgaria and Nigeria that whilst may not be obvious in the USA have nevertheless been targeted globally and are itching to make their way up the ctr ladder. Some of these begin to proliferate into other countries as they gain momentum, even to the point where they make a presence into regions of my target market the USA, albeit in a non obvious and stealthy manner.

I wonder if there is a coorelation between the smartpricing concept and the appearance of a lot
of "undesirable" ads? If an account is seriously smartpriced, does AdSense serve up more undesirable ads to that account?

From my observations, it is possible to have good ads in Western countries whilst seeing an explosion of fleas in other countries although that doesn't answer your question directly. As far a site topic leading to fleas is concerned, I believe that that there may some truth in your statement. From my experience my site topic that does well in western countries does not do so well elsewhere in the world and that's where I usually see the fleas creeping in.

farmboy

11:19 pm on May 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



From my experience my site topic that does well in western countries does not do so well elsewhere in the world and that's where I usually see the fleas creeping in.

Assuming that's correct, given the choice of having low paying ads appear when someone from a non-targeted country visits my site vs. no ads appearing, I think I would rather have the low paying ads - or fleas as you call them.

FarmBoy

Scurramunga

11:48 pm on May 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i'd rather switch to something else.

zett

5:36 am on May 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Assuming your target market is the USA: do you ever check to see if there are fleas showing in Asian countries, African countries, European and Eastern European countries?

I think there is one major concept any Webmaster should understand: their target markets. Especially with a limited tool (both in terms of functions and slots available) like the Adsense filter it makes sense to focus only on those markets that you actually can nail down and are interested in.

E.g. if site visitors on your site are spread like this:

USA: 23%
Germany: 8%
Great Britain (UK): 5%
Canada: 4%
Switzerland: 2%
South Africa: 1%
Italy: 1%
Rest of World: 11%
unknown: 45%

...then I recommend strongly to just check USA, Germany, UK, and Canada for misleading or MFA ads. This helps you improving the impression for (not the majority but) a major chunk of your site visitors (40%).

In my experience, it does not make much sense to look at each exotic country (that contributes less than 0.1% of all the visitors) to optimize your ads. Let them have fleas or not, I can not care.

Having said that, I *do* recommend to have an occasional look at one of those exotic countries to catch MFA types that try to advertise in those markets because they know that they can get their clicks significantly cheaper there. If you catch a flea there, it might have an effect for the mojority of your other users as well (who access also from low-traffic countries).

red_pony

10:29 am on May 16, 2008 (gmt 0)

10+ Year Member



If an account is seriously smartpriced, does AdSense serve up more undesirable ads to that account?

Or in the reverse, if an account is not smartpriced, or is viewed as "favorable" by AdSense, does AdSense hold off somewhat on putting undesirable ads on the site?

Both those questions imply Google rates & categorizes their advertisers by their desirability to the publishers. I would guess they don't.

farmboy

1:56 pm on May 16, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Both those questions imply Google rates & categorizes their advertisers by their desirability to the publishers. I would guess they don't.

It was a rhetorical question, not an implication.

To repeat what I wrote above, "If an advertiser ends up in the filters of a lot of publishers, are those deemed to be "less than desirable" or whatever?"

I think Google could determine a lot about the desirability of specific advertisers by analyzing the frequency of their appearance in the filters of publishers - especially since they know many publishers use the filter for much more than just blocking competitors.

FarmBoy

wyweb

2:35 pm on May 16, 2008 (gmt 0)



To repeat what I wrote above, "If an advertiser ends up in the filters of a lot of publishers, are those deemed to be "less than desirable" or whatever?"

It's information that would have at least some value and I can't see Google ignoring it completely. How much weight they would give it, or if they give it any weight at all, is anyone's guess.

iridiax

4:20 pm on May 16, 2008 (gmt 0)

10+ Year Member



Some publishers don't sell anything or advertise (thus no competitors), so the advertisers listed in their filter lists would have a high probability of either being low quality or serving up poorly targeted ads.

HowYesNo

9:16 pm on May 17, 2008 (gmt 0)

10+ Year Member



i'm seriously smartpriced (i'm getting only 3-5c/click) and yes my site is full of mfa ads, if i block them all then ctr dropped by half so it's better to not remove them

btw i'm smartpriced since dec. 2006 :(

Scurramunga

9:25 pm on May 17, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How do you know that you are smartpriced? Your low EPC may be the price that the MFAS are paying you and not a product of smartpricing.