What are the possible reasons why no one is clicking on my ads?

[wands]

Hi guys

I own this blog that teaches people how to learn Japanese. I've been updating this site for the past 1 month, and I'm getting like slow and steady increase in traffic, about 20 visitors a day.

I've also placed a large rectangle adsense ads above the fold of my articles, making it blend into the site as well. Its been over 1 month, and no one is clicking on the ads.

Can someone give any advice on this?

I've got another question in regards to this issue of mine.

If my site is providing useful information, so people are less likely to click on adsesne on my site?

[MyNewPC]

Your traffic is just too low. I can tell you I'd be thrilled if 1 of every 20 visitors to my site clicked on an AdSense ad and I have several thousand visitors a day.

Do you click on an ad once for each 20 sites you visit with useful information? I certainly don't.

[wands]

i see, thanks for the reply.

on a general view, How much traffic is needed create at least 1 click a day?

[MyNewPC]

I really have no idea as there are lots of factors that will impact your CTR. Relevancy of the ads, the purpose of the visitor's visit to your site, ad blockers, those who have JavaScript disabled, to name a few.

[Roseb44170]

I really don't think that you are looking at this the right way. If being passive doesn't work then its time to try a more direct approach.

It has been said that the best way to get more clicks is to treat your site like an instruction manual and since the ads that appear depend on the content of your site then these ads should relate to the content of your site. If they aren't then you have to work on better "wording" the content of your site.

Keep analyzing your adsense stats, keep working on increasing your click-through rate!

I do not agree that you have to have thousands of visitors to your site to get a "one in twenty" click. I have seen on my sites where there was one visitor a day and they clicked on TWO ads! So it doesn't depend on numbers - although I will say that one should still strive for as many visitors as possible - personally I think it depends on content.

I do not have thousands of visitors to my site - though I will say that I do have more than one site / blog - but yet and still I have managed an adsense payment for the last 12 months.

So it's my opinion that content is king!

If your site is not generating clicks than the most logical thing to do would be to work on your site!

[Pepito]

My site could have a lower clicking rate comparing with others, as MyNewPC has stated depends of lots of variables, but last month, as average, 1 click was for every 250 impressions.

[wands]

Does the niche on learning Japanese have become a factor too? Most of the adsense ads showing are about learning japanese too. So...if they can learn japanese on my site, why should they go find out more on other sites?

Could that be the reason?

[mayest]

Yes, that could be a reason. Also, I don't think that tutorial sites monetize particularly well with AdSense. As someone will surely point out, your visitors probably aren't really looking to buy something.

Since you are teaching the language, maybe you could also have some pages about traveling to Japan, Japanese culture, etc. Those pages might complement your language tutorials, and may monetize better.

[MFKaHB]

I have many sites. One of them had about 300 visitors yesterday. It resulted in about 5 clicks. My other sites will give a completely different outcome. But I do think that expecting to get 1 click for every 20 visitors on a language-site is a bit optimistic.
However, best of luck to you.

[biscuit]

>>But I do think that expecting to get 1 click for every 20 visitors on a language-site is a bit optimistic. <<

Ummm. Don't think it's wildly optimistic. We have a language instruction site, and average, without being too precise, just over that. It's a pretty stable figure too as ctr seldom moves more than 1.5% through a month. I just did the calculation on this month's stats and well over six figures in visitor numbers so it's a solid statistic.

A lot depends on your target demographic Wands - a site aimed at schoolkids will get more low value clicks, one aimed at university students and business types should get fewer clicks but pay a lot more. Also pay close attention to Google heatmaps and optimization advice. This can make a surprising difference.

Finally, work on pushing up impressions. There's lots of sites that will help you with SEO, and don't worry about advertisers being in your field. It's our experience that online and classroom learning are complementary, and those people who click on 'Learn Japanese online in a fortnight' type advertisements come back for more in due course.

[ronin]

Does the niche on learning Japanese have become a factor too?

It's not the niche. It's the approach.

Look at this:

a) Goal-seeking visitor --> Your Site --> [Adsense Panel] --> Goal

b) Goal seeking visitor --> Your Site --> Goal --> [Adsense Panel]

Assume that your visitor can abandon the chain of progress at any point.

Ask yourself two questions:

i) Which of these two models more closely represents your site?

ii) Which of these two models is more likely to lead a visitor to click on Adsense and, ideally, convert when they get to the other side?

Gambatte, kudasai.